Unilever Food Solutions Introduces Hellmann’s/Best Foods Burger Route
Unilever Food Solutions introduced Hellmann’s/Best Foods Burger Route. Designed to put great burgers across the country on the map, Burger Route provides restaurant operators with the opportunity to receive national exposure, free promotional support tools and inspiration to help make their burgers famous.
“Amazing burgers create an experience worth sharing,” says Kim Morgan, marketing director, Unilever Food Solutions North America. “We are excited to introduce the 2016 Burger Route program as a way to celebrate the classic menu favorite, the burger. When guests find a great burger, they’ll spread the word. The program is designed to encourage consumers to discover and share the incredible burger creations of our restaurant participants.”
Operators who join Burger Route will receive the following.
National Media Exposure—geo-targeted mobile media to drive traffic to participating restaurants
Restaurant Finder—website for guests to discover and share the best burgers in their area
Consumer Sweepstakes—gives guests the chance to win one of $15,000 in prizes by sharing #BurgerRouteContest locations on their favorite social channels
Front-of-house Merchandise—prompts guests to share their burger experience online
Social Media Toolkit—provides images, captions and ideas to promote burgers on restaurant participants’ own social feeds
Unique Burger Recipes—helps operators create the best burger experiences
Burgers are a staple menu item for consumers with 57 percent enjoying a burger once a week or more. Of those consumers, 51 percent find it important that restaurants offer a variety of burger toppings. As an ingredient or condiment, Hellmann’s and Best Foods help operators give guests the best burger experience.
Join today to start your road to burger fame with national media recognition, eye-catching merchandise, social media support and recipe inspiration from the burger-lovers at Hellmann’s/Best Foods. To learn more, visit UFS.com/BurgerRoute.