W San Francisco Expands Role of Director of Beverage & Food
Gabriele Originario expanded his role as Director of Beverage & Food at W San Francisco, now overseeing all venues (TRACE restaurant, UPSTAIRS Bar and Living Room Bar, in-room dining), and most recently banquet and catering functions (20,000 sq. ft. of meeting space) at the San Francisco LEED Platinum hotel.
In May 2016, Originario joined W San Francisco as Director of Beverage & Food overseeing operations for the hotel’s signature TRACE restaurant, dedicated to socially responsible food created from locally sourced and sustainable ingredients, Upstairs Bar & Lounge, a dynamic lounge fuses signature cocktails with vibrant design, and The Living Room Bar, a chic hangout that couples craft cocktails with dynamic décor and electric beats spun by a live disc jockey.
With nearly 20 years of experience in the hospitality industry, Originario has worked with renowned chefs and sommeliers, including Thomas Keller, Larry Stone, Gaston Acurio and Hubert Keller, providing an invaluable and inspiring foundation for his career. Prior to joining W San Francisco, Originario held the title of director of operations at Emporio Rulli’s, a beloved artisan bakery in downtown San Francisco and general manager of La Mar, where he developed, implemented and maintained exceptional customer service standards.
Originally from Rome, Italy, Originario made his way to the U.S. bringing along a passion for wine, shoes and fitness.