Welbilt, Inc., a leading global supplier of commercial foodservice equipment, will unveil new logos for its product and service brands at the National Restaurant Association (NRA) Show in Chicago, May 20—23. This change is part of Welbilt’s February announcement changing its corporate identity and branding.
The new product logos reinforce Welbilt’s multi-brand approach and endorse the company’s renewed customer focus and commitment of bringing innovation to the table. The product brand logos were designed to provide each brand with a strong and modern visual identity while establishing a clear connection to the Welbilt corporate brand. The new logos have undergone a significant transformation with a redesigned shape, a triangle with the Welbilt ‘W’ and a color palate specifically defined to create distinction for Welbilt’s four product categories:
Storing brands are defined by blue,
Cooking brands are defined by red,
Holding, displaying and serving brands are defined by purple, and
Ice and dispensing brands are defined by navy
The color code now also reflects the workflow in the kitchen highlighting that Welbilt serves the entire kitchen and offers its customers a true systems approach. The visual style is meant to effectively capture the personality, key benefits, and vision of each product brand while endorsing Welbilt’s vision.
Welbilt’s broad product portfolio provides a full line of foodservice solutions designed to improve productivity, quality and profitability for its customers. Its primary objective is to offer a complete solution for the entire kitchen with high-quality products supported by excellent service that help customers’ kitchens reach their full potential.
