Wisconsin Cheese TV Segment Wins Emmy
“The Art and Science of Cheesemaking,” a television segment that explores the complexities of crafting award-winning Wisconsin cheeses, recently received an Emmy from the Chicago/Midwest Chapter of the National Academy of Television Arts & Sciences.
The segment, produced by Discover Mediaworks, Inc., is part of WMMB’s Corporate Communications programming. It aired as an episode of the “Into the Outdoors” series during 2010 and this year. The Emmy is the second for a WMMB show in the “Into the Outdoors” series, the first being “Green Cows,” a historical perspective that chronicles Wisconsin’s continuing dedication to sustainability and ecology.
“Into the Outdoors”is educational programming targeted to school-age children. The Emmy-winning episode included information about the production and variety of cheeses available in Wisconsin, emphasizing the relationship between technical expertise and artistic inspiration in cheesemaking. The segment also features visits to outstanding Wisconsin dairy farms and their importance to the cheesemaking process.
It can be viewed here.
“This is a prestigious award, and it recognizes the hard work and creativity of our staff and Discover Mediaworks,” says Patrick Geoghegan, WMMB’s senior vice president of Corporate Communications. “It’s a reflection of the outstanding accomplishments of Wisconsin’s dairy farms and the state’s dairy industry.”
The series airs in Wisconsin and in markets throughout the Midwest.