World Tea East Co-locates with Atlanta Foodservice Expo, October 2013
Tea and restaurants make a great pair as World Tea East co-locates with Atlanta Foodservice Expo, October 20 to 22, 2013, at the Georgia World Congress Center in Atlanta. World Tea East, produced by World Tea Media, is a regional trade show that supports and fuels the expanding demand for specialty tea and related products in the Northeast, mid-Atlantic and Southeast United States. Atlanta Foodservice Expo, produced by Clarion Events North America (Clarion), is the only event in Georgia to bring together all sectors of the restaurant, foodservice and hospitality industries, with a broad range of the best suppliers in the industry. For more information, visit www.WorldTeaEast.com and www.AtlantaFoodserviceExpo.com.
"World Tea East and Atlanta Foodservice Expo are a perfect combination," says George Jage, founder and director of World Tea Media, which also organizes World Tea Expo, Healthy Beverage Expo, and the North American Tea Championship. "The tea industry is thrilled to be moving World Tea East from Philadelphia—where it was successfully held the last two years—to Atlanta. Co-locating our regional tea event with Atlanta Foodservice Expo presents significant benefits to attendees and exhibitors of both shows. There's a lot of synergy between the two industries. In addition, Atlanta is one of the most ideal locations in the country to hold World Tea East, with all of the restaurants, foodservice establishments and hotels in the area. Aligning these two events is perfect in terms of timing, location, and target market. Through this new relationship, we look forward to elevating the tea programs of many more foodservice establishments."
David Audrain, president and CEO of Clarion, says, "We realize tea is an important part of foodservice, and consumers are increasingly looking to enjoy better teas. The foodservice industry wants to learn about high quality tea and, at the same time, understand how to profit from tea. Thus, co-locating Atlanta Foodservice Expo with World Tea East is an opportunity for two complementary industries to meet and strengthen their businesses. Indeed, World Tea East's exhibit floor, lectures, tastings, and workshops can assist foodservice professionals in making key business decisions with tea, like creating a premium tea drink program. Likewise, Atlanta Foodservice Expo and its educational sessions can help tea professionals and tea retailers with foodservice knowledge, products, supplies, and technologies."
Overall, World Tea East @ Atlantic Foodservice Expo showcases innovative companies, the finest teas and hundreds of products, wares, and specialty items. World Tea East also provides solid tea education, expert-led sessions, focused tea tastings, and workshops. The event analyzes the business of specialty tea, evaluates and makes recommendations on the latest trends, and serves up the tools that professionals need to enhance their business and profit from tea and related products. Seminar topics answer current business challenges and provide real take-away solutions. In addition to attendee "traffic" from Atlanta Foodservice Expo, World Tea East organizers expect tea professionals, coffeehouse owners, retailers, food and beverage manufacturers, grocers, hoteliers, chefs, restaurateurs, fast casual operators, spa owners, innkeepers, and others to attend. The event is specifically designed as an east coast event for professionals who cannot attend World Tea Expo in Las Vegas each June.
Atlanta Foodservice Expo offers the latest products, services, and technologies, along with a comprehensive and leading edge program of education that provides foodservice operators with the best tools to grow and improve their business. The Expo floor covers: food and beverages, kitchen equipment, technology systems and services, foodservice tools, and more. The event targets those involved in the restaurant, foodservice and hospitality industries, such as restaurant owners, general managers, chefs, kitchen managers, bar mangers, purchasing managers, hotels managers, F&B directors, commercial dinning managers, and school foodservice managers. The Expo is also supported by the Georgia Restaurant Association, the Georgia Hotel & Lodging Association, the Alabama Restaurant Association, and the Alabama Hospitality Association.
According to the National Restaurant Association, there are more than 90,000 foodservice establishments in Georgia and the surrounding states, producing more than $80 billion in sales and 2.2 million jobs, with more than 35,000 of those establishments within just 200 miles of Atlanta.