Have you noticed? There is much visual similarity among restaurant brands. The interior environments look much alike. The exteriors are similar. How effectively does one brand differentiate itself from the competition? Not very.
Would you spend $60 once to save $1,200 to $4,800 each year for the next five years? As Olympia Beer’s famous tag line goes, “It’s the water!” And that’s just the amount you save with the first tip below.
In this third installment of our social media series, I’m not just suggesting you claim your business on Foursquare, I’m urging you to embrace location-based marketing. And Foursquare makes it easy for you!There are two major reasons you need to head to Foursquare today.
Restaurants across the country have recently begun introducing tablets to their tabletops. In doing so, these businesses are improving the overall casual dining experience for everyone involved—guests, servers, and operators alike—resulting in increased guest satisfaction, more efficient staff, and growing revenues.
You need to take a strong hold of your restaurant’s online presence. The goal is not simply to collect followers; your goal is to attract new customers and keep your current customers engaged. Social media is like Las Vegas gone digital—it never sleeps, and its viewers are looking for new excitement and engagement every second.
The law of supply and demand is perhaps society’s most basic principle. When supply exceeds demand, prices fall. Conversely, higher demand leads to higher prices. In restaurants, that principle underlies “happy hour” and “early bird” specials based on bringing in customers during slow portions of the day.
Studies from the insurance industry confirm: both workers' compensation and general liability slip-and-fall claims and costs are on the rise. This indicates the basic “washing, safety cone, and employee shoe” floor safety programs that most restaurants follow are inadequate.
For better or worse, whether you intend it or not, every element you bring into your restaurant serves as a reflection of your business and its values. Factors that might not even cross your mind can have a lasting impact on your guest’s experience.
According to the U.S. Fire Administration, an average of 5,900 restaurant fires occur each year. With cooking identified as the cause of more than half of those fires, much of the damage can be minimized by ensuring restaurant fire suppression systems comply with the UL 300 standard.
Your online media presence has become essential for engaging current and potential customers. If you are not taking advantage of the vast variety of platforms for branding on the Internet, let’s face it—you're way behind the times and are missing out on great revenue-generating opportunities.
Americans can go to a seemingly countless number of establishments to get good food. What they cannot depend on, however, is that those meals are going to be delivered in a timely, friendly, and efficient manner.
Lights, camera, action! In advertising circles, “video content marketing” is one of the most buzzworthy concepts right now. Let’s discuss how your full-service restaurant can take advantage of YouTube’s user-friendly platform to host and share your on-camera stories.
What many restaurant owners lose on their bottom line starts with a few wasteful pennies dropped here and there. For instance, do you really need that inedible garnish that is usually moved to the side upon delivery? By leaving it out, you could save pennies of profit per dish.