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Expert Insights

Tackling Restaurant Crisis Situations One Bite at a Time

In the restaurant industry, there are many unforeseeable media crisis situations, simply due to the nature of the business. Whether it’s a poor health inspection, E. coli outbreak, evidence of racism, food containing undesirable ingredients, unfortunate crimes happening inside or outside of the restaurant, there has to be an effective PR crisis plan in place to deal with these issues when it comes to the media.

How Restaurants Can Change Perceptions About Private Dining, and Why They Should

Although private dining is growing in popularity nationwide, many consumers still have the perception that it’s an indulgence, or only reserved for special occasions. This couldn’t be further from the truth, with many restaurant owners reporting that small parties (those with groups of 10 to 15 people) actually put less strain on a restaurant’s space and existing operations.

3 Ways to Use Yelp for Restaurant Marketing

Online reviews have been shown to influence 67.7 percent of purchasing decisions, according to Moz.84 percent of people trust online reviews as much as a personal recommendation (Bright Local data)74 percent of consumers say that positive reviews make them trust a local business moreWhile there are several platforms you could be looking at, Yelp is definitely one of the most effective marketing spaces online with 142 million unique users per month.