Breakfast Daypart Penetration Up 26% Since 2009

Aug 19, 2014 Industry News
Industry News

Reportlinker.com announces that a new market research report is available in its catalogue: Foodservice Breakfast Trends in the U.S., 2nd Edition.

The breakfast daypart continues to help drive sales at full-service restaurants and limited-service eating places. In Foodservice Breakfast Trends in the U.S., 2nd Edition, Packaged Facts estimates restaurant breakfast sales will reach $47.4 billion in 2013, up 5 percent from 2012. We forecast sales to rise by 5.6 percent in 2014 and 5.1 percent in 2015.

Full-service breakfast usage trends suggest that a rebound is taking place. Breakfast daypart usage penetration has risen 26 percent from 2009 to 2013, a higher rate of growth than shown for other dayparts. While many family restaurant chains continue to face guest traffic challenges, brand-specific trends hold promise. And with more family restaurants experimenting with take-out and portable menu options, the segment is poised to better compete with the limited-service competition.

At limited-service restaurants, growth is being driven by player entrants; menu item innovation hitting healthfulness, indulgence, and quality notes; and coffee, tea, and juice platform innovation. On the heels of rising guest usage during 2011-2013, brands such as Dunkin Donuts, Starbucks, Panera Bread, and Chik-fil-A are riding the trend. 

Between 2009 and 2013 breakfast usage growth has been driven by adults age 65 and older, Asian consumers, and the part-time employed. Leveraging morning visits among coffee drinkers, the segment is also benefiting from workforce expansion and a growing pool of employed consumers.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.