Wixon Announces Campaign to Drive Fresh Menu Solutions
Wixon Inc. announced its new campaign for the Wixon Foodservice Group, including updated sales collateral, a refined website, a new logo and tagline, “Fresh from the Beginning,” and menu solutions to drive back-of-the-house freshness for its customers’ business.
“Fresh from the Beginning,” the Wixon Foodservice Group can help create on-trend and authentic food flavors that customers demand. Wixon’s sprawling campus houses the state-of-the-art Innovation Center, has culinary expertise and is backed with deep experience from talented flavor chemists, meat scientists, food technologists, and chefs.
Wixon’s spices are sourced fresh from farm to plate, and selected from its exclusive list of trusted and reliable farmers worldwide. Wixon employees actually walk the fields and hand-pick spices dried in the sun. In addition, all suppliers are audited and evaluated on a quarterly basis.
As an FSSC 22000-certified company, Wixon screens, de-stones, cleans, and uses a variety of microbial reduction treatments on all incoming ingredients to ensure microbial contaminants are eliminated. Throughout production and processing, random tests are conducted to maintain product profiles and verify purity, weight, color, viscosity, flavor, texture, and chemical composition.
The Wixon Foodservice Group can enhance speed scratch recipes with menu solutions sourced from the world’s highest-quality ingredients, including:
• Topical seasonings for starches and proteins: Wixon’s customized, proprietary shake-on seasonings with globally-sourced, quality ingredients create exciting flavors, such as Cheesy Sriracha, Cheeseburger for french fries, Garlic Butter, and Ragin’ Cajun.
• Same-day sauces and soups: Create signature starter items with Wixon’s same-day BBQ Beer Sauce, Cheddar Ale Soup, Green Apple Dip, and Instant Salted Caramel Dip.
• Pickling seasonings: Make pickles zestier with the Smoky Dill, Spicy Dill, and Very Garlic Dill Pickling Seasonings.
• Last minute flavors and textures: Prepare fresh, not frozen, exotic protein dishes with the same-day Guajillo Marinade, Korean Dry Dust Rub, Peruvian Aji Pepper Rub, and Tandoori-Style BBQ Marinade.
The Wixon Foodservice Group’s new microsite, www.wixonfoodservice.com, explores its complete menu of capabilities, allowing customers to partner with the organization on product ideation to manufacturing, or any point in between. The website also details a sampling of additional product concepts across all dayparts, including breakfast, lunch, and appetizers; beverages; and more.
“‘Fresh from the Beginning’ means that we give our customers creative ideas, deliver great products, and serve them professionally,” says Peter Gottsacker, president of Wixon. “Wixon is committed to the idea that everything we do must be of the highest, freshest, and most professional caliber. Whether mustard from Canada, fennel from Egypt, or allspice from Jamaica, quality spices from around the world start with quality control here at home. Coupled with Wixon’s decades of flavor system and flavor modifier expertise, we strive to be our customers’ full-service source for innovative menu ideation.”