Buffalo Wild Wings Expands Beer and Wine Delivery to California
Buffalo Wild Wings is now piloting beer and wine delivery and takeout at 19 California restaurants, the company said Wednesday. The casual dining brand launched similar takeout tests last year in select Wisconsin and Ohio locations.
This test includes 10 restaurants in Los Angeles, five in San Francisco, three in Sacramento, and one in San Diego. Buffalo Wild Wings added that it hopes to expand the pilot into additional markets and states to further test the program.
Customers can add beer and wine to their DoorDash delivery by mixing and matching domestic and imported beers in six-packs. They can also bottles of red or white wine. The service is only available for delivery via DoorDash or as a “Beer-To-Go” takeout option in the restaurant. Prices will vary, the company said.
Buffalo Wild Wings unveiled a new website in November that streamlines the takeout ordering process on one integrated platform. At the time, the company said it was seeing a 20 percent increase in website transactions since launch. Read more about the changes here.
There are some other chains experimenting with alcohol delivery. BJ’s Restaurant & Brewhouse said in August it was launching the service, also through DoorDash, in select California markets. In the fall, TGI Fridays unveiled its plan to pilot alcohol delivery via Lash in Texas, becoming the first chain to send spirits to a patron’s door. Quick-service chain Pizza Hut also recently said it would try delivering beer in Phoenix.
Below are the offerings, which could vary by location:
Domestic Beer: Bud Light, Bud Light Lime, Budweiser, Coors Banquet, Coors Light, Michelob Ultra, Miller Lite, Pabst Blue Ribbon (16 oz.), O’Doul’s N/A
Craft/Imported Beer: Angry Orchard Rose Cider, Corona Extra, Corona Light, Heineken, Lagunitas 12th of Never Ale (19.2 oz. can), Mike’s Hard Lemonade, Modelo Especial Not Your Father’s Root Beer, Not Your Father’s Mountain Ale, Pacifico, Tecate Original (16 oz. tall boy), Truly Spiked & Sparkling, Stone Delicious IPA
Wine: Bella Sera, Dark Horse, Ecco Domani, Chateau Souverain, Edna Valley
Buffalo Wild Wings’ sale to Arby’s Restaurant Group is expected to close early February. The agreement with Arby’s, backed by Roark Capital Group, was agreed to in November for $2.9 billion or $157 per share in cash.