Former Buffalo Wild Wings Director of Marketing Joins Famous Dave's
Famous Dave’s tapped KC Glaser to head up its marketing efforts, the barbecue chain announced Tuesday. Glaser most recently worked as director of marketing, guest experience at 1,200-unit Buffalo Wild Wings. He oversaw on-premise guest experience, digital content strategy and off-premises (take-out, delivery, retail, and ecommerce) at the Inspire Brands chain.
Previously, Glaser held brand management duties at International Dairy Queen, where he was tasked with managing and growing the Blizzard brand.
“It’s a privilege to be a part of the Famous Dave’s team,” Glaser said in a statement. “This is a brand that has so much to offer, and a quality story to share with the world. I’m very much looking forward to telling that story, and in turn growing this great brand.”
Glaser officially joins 136-unit Famous Dave’s July 8. He will be focused on delivering a cohesive brand message, the company said, responsible for the overall marketing calendar and strategy, planning, and execution of marketing initiatives and public relations.
“KC was selected for the role after an extensive search of the industry’s top leading marketing talent and we feel he will provide the right mixture of experience and innovative thinking to advance our efforts to support our system and continue to grow the brand,” Jeff Crivello, CEO of Famous Dave’s, added. “As we work to ensure we have strong leadership in place in all areas of our business, we are extremely excited to welcome KC to the Famous Dave’s family.”
Famous Dave’s chief operating officer, Geovannie Concepcion, left the company in May to take the CEO post at The Greene Turtle. He was a member of the brand’s management team since April 2016. Crivello assumed the role last February, coming from a position as CFO of PW Partners Capital Management. He’s led the brand longer than the four executives who came before him. Famous Dave’s cycled through five CEO changes in five years before his arrival.
Famous Dave’s earned $620,000 in the first quarter, a decline from $954,000 in the year-ago period. That amounted to 1 cent per share versus 13 cents in the comparable quarter. Revenue was $82.7 million, down from $87.1 million, thanks to the closures.
Same-store sales upped 1.3 percent at company stores and fell 1 percent at franchised units.
Famous Dave’s also said it spent $4.2 million in Q1 to reacquire four restaurants in Colorado in an effort to fast track innovation. The company then added six more, including shops in Wisconsin, Michigan, and Ohio, for $132,000.
Famous Dave’s expects to reacquire five additional units throughout the year, the company said.