Genghis Grill’s Third Annual 2013 Health Kwest
To jumpstart the New Year, Genghis Grill launched their healthy-influenced campaign, Health Kwest, on February 11. The campaign will last for 60 days. Last year’s khantestants lost a total of more than 1000 pounds and Health Kwest winner, Melissa Jarosz from Phoenix, lost 46 pounds in 60 days, adopting Genghis Grill’s healthier dining options into her daily life.
This year, 100 Khantestants will dedicate themselves 60 days by eating Genghis Grill’s healthier meal options every day, for free, and have a chance to win $10,000. Khantestants will share their journey online by completing daily tasks that will be posted via social media outlets and monthly weigh-ins. The public will be able to partake on the Khantestant’s journey at www.genghisgrill.com/healthkwest, where they will be able to encourage their Khantestant to finish strong. Based on the percentage of weight loss and amount of social activity, the winner will receive $10,000 and most importantly, a healthier lifestyle.
“We have seen some amazing the results the last two years with Health Kwest, our Khantestants have lost thousands of pounds and learned a much healthier lifestyle,” says Ron Parikh, chief marketing officer of Genghis Grill. “Genghis Grill is the premier build-your-own stir fry concept and Health-Kwest is a great way to emphasize that we are a healthy option as well.”