First Watch Enters Franchise Agreement With Best Choice Restaurants
First Watch Restaurants announced that it has entered into an exclusive franchise development agreement with Best Choice Restaurants, a newly formed subsidiary of franchise powerhouse Sun Holdings.
They will develop at least 15 restaurants in Dallas/Ft.Worth during the next five years.
The first restaurant is expected to open in late 2015. This will mark First Watch’s debut in the Lone Star State and the largest franchise agreement in the company’s history.
Sun Holdings, founded in 1997 and led by president and CEO Guillermo Perales, is ranked by Franchise Times Magazine as the eighth-largest franchise organization in the U.S., with more than 400 multi-brand restaurants in multiple states and nearly $450 million in annual revenue.
Perales is a highly regarded businessman and restaurant operator who has guided his company through tremendous growth. He has been named four times to Latino Leaders Magazine’s 101 Most Influential Latinos in the U.S. list and is well known in his home state for giving back to the community. Perales and COO Luis Ibarguengoytia will lead Best Choice.
“First Watch is a highly differentiated brand that represents the ‘new guard’ in the growing breakfast, brunch and lunch segment, and I saw an opportunity to be a significant player in its growth,” says Perales. “I believe that First Watch will fill a substantial gap in the Dallas market.”
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant offers guests complimentary newspapers and Wi-Fi access.
“Dallas and Ft. Worth are full of diverse neighborhoods bursting with restaurants, music, sports, and culture, and we’re thrilled to bring First Watch’s nationally recognized food to such a vibrant community,” says Ken Pendery, president and CEO of First Watch.