Johnny Rockets Targets Five New International Growth Markets
As Johnny Rockets' international popularity continues to grow, the all-American restaurant franchise focuses its 2016 global expansion efforts on five new markets around the globe. Based on foreign demand, appreciation for American brands and favorable economic climates, Johnny Rockets is seeking development opportunities in Australia, Japan, Morocco, South Africa, and Sweden.
"Johnny Rockets' all-ages appeal, coupled with the overall popularity of American culture around the world, is driving our continued international expansion," explains James Walker, president of operations and development, Johnny Rockets. "We've recently seen successful, sustainable growth in other countries. We've opened restaurants this year in South America and the Middle East, while also signing groundbreaking deals to bring Johnny Rockets to Italy, China, and Canada. We are confident that our experience operating in a wide variety of cultures and business environments has prepared us for a successful 2016."
As part of the brand's strategy to grow its global footprint, Johnny Rockets is looking for franchisor partners and other development opportunities in these countries, specifically in the cities of Sydney, Tokyo, Casablanca, Johannesburg, and Stockholm.
"We offer a number of different prototypes for the brand, but all Johnny Rockets restaurants emphasize quality food and speed of service," continues Walker. "Our signature American menu and entertaining dining experience will continue to be the focus during our international expansion because we have seen the demand for an authentic, all-American concept around the globe."