Johnny Rockets Targets N.C. for Expansion
According to FSR magazine, North Carolina is one of the top 10 states for full-service restaurant growth in 2014. With North Carolina's population of 10 million people, growing at a rate of more than 11.5 percent per decade, Johnny Rockets is taking notice. The iconic brand currently has one thriving location in North Carolina at Harrah's Cherokee Casino, and has enacted growth and development strategies for expanding further into the state, particularly its largest city, Charlotte.
"North Carolina has always been a target state for expansion due to the need for more restaurants within its metropolitan areas," explains James Walker, chief development officer of Johnny Rockets. "In particular, Charlotte has become a booming destination for families to live, work, and visit. With its various malls, shopping centers, arenas, and amusement parks, Charlotte is an ideal city for Johnny Rockets due to its flexible footprints and appeal to all ages."
With 28 years of global recognition, a menu featuring fresh, high-quality hamburgers and a fun and entertaining environment, Johnny Rockets restaurants boast a modern Americana experience. While Johnny Rockets plans to target the entire state of North Carolina, the company is immediately focused on development in Charlotte and Raleigh.
James Walker will speak at the Charlotte Franchise and Business Opportunities Show on Saturday, May 31, at 2 p.m., located at the Metrolina Tradeshow Expo. Through the remainder of 2014, Johnny Rockets plans to open more than 60 restaurants around the world. By 2017, the brand plans to add 100 more locations in the U.S.