Tony Roma's Positions Brand for Future Growth
Romacorp, Inc., the parent company of Tony Roma's restaurants, has recently made two new executive hires, strengthening the company's foundation to support future growth globally.
Executives joining the team are Jim Rogers, chief marketing officer, and Roger Stracener, vice president of international franchise operations.
"The addition of these two senior executives with significant global experience is a key step in Romacorp's overall plan to expand our domestic and international reach," says Ken Myres, Romacorp president. "Jim and Roger will play key roles in revitalizing our core Tony Roma's brand around the world, and in helping build our new Fire Grill concept as a second brand within our portfolio."
Romacorp opened its first Fire Grill location in Orlando in December 2013, with an additional location planned in Winter Park for early 2015. The company looks to provide guests with a new chef-inspired American bistro experience that blends simplicity with a passion for crafting fun, artisanal culinary experiences.
"This is an exciting time to join Romacorp as we enter a period of growth with our iconic Tony Roma's brand, and look to build our new Fire Grill concept," says Jim Rogers, chief marketing officer. "It is a true privilege to work with such a great team of professionals and to have the opportunity to be part of a brand I grew up with in Miami."
Rogers brings more than 20 years of domestic and international strategic marketing experience with him, having held leadership positions at Procter & Gamble, Coca-Cola, and Krispy Kreme.
Stracener comes to Romacorp with more than 20 years of restaurant experience, most recently as director of international operations at Landry's and, prior to that, as vice president of international operations at Ruby Tuesday's supporting Asia, Canada, Central and South America, and the Middle East and North Africa areas.