Ways & Means Unveils Expansion Plans for Middle East and North Africa
Ways & Means, Southern California's award-winning oceanfront oyster house, announced the expansion of the concept throughout the Middle East and North Africa in partnership with Trilogy Brands Group, a prominent global brand development firm that works with top-tier American companies with international expansion. The development will be lead by Barbara Damato, of Trilogy Brands, who will assist in opening ten quick-serve Ways & Means concepts over the next three years.
"Our goal is to capture Southern California coastal living. We serve more than food; we try to share moments and experiences with all of our guests," says Director of Operations, Dan Schneider. "We are very excited to take the next steps in sharing the Ways & Means brand globally."
Ways & Means was created with the same traditional values of the storied oyster bars around the world. Ways & Means continues a commitment to a strong consciousness of community and a never-ending celebration of coastal living. The inspiration for Ways & Means originate from the recipes and ingredients that defined the coastal culture of seaside clam shacks, oyster bars and harbor houses around the globe.
The Ways & Means concept is more than a restaurant. It's defining a new standard of hospitality to reflect the Southern California coastal lifestyle. Its mission is to create a dialogue through food, beverage and service that will build a greater consciousness of community among guests, employees, vendors and partners. It has extended itself beyond just dining services with the introduction of its Ways & Means Home Store that offers nautical and beach-inspired decor, kitchen tools and gifts. Ways & Means has also developed a collection of private label products, including oysters, wine, rum and beer. The brand introduced its own Chardonnay, Cabernet and Sauvignon wines, produced through a partnership with Tate Dog wines in Livermore, California. Ways & Means formed a partnership with Tom Perry to harvest its own branded oysters out of White Stone, Virginia, In a similar partnership with Papa's Pilar Rum, the brand now offers its own 24-year-aged rum. Further brand extensions include the future development of hotel product that will be branded Ways & Means Beach House and a membership club branded Ways & Means Yacht Club.
Additionally, Ways & Means has a large emphasis on philanthropic work that focuses on saving our oceans, supporting humane treatment of animals and cancer research. Throughout the year, Ways & Means hosts several charity events including their signature Shuck-It event that involves local cops, firemen and coast guard.