IHOP Hits the Streets with Portable Dining Booth to Test New Griddle Melts
IHOP will heat things up in Times Square at 44 and Broadway on January 18, setting up an actual restaurant dining booth on the street to welcome passersby to sit down, sample, and share their opinions about the company's new Griddle Melts breakfast sandwiches. Real opinions. Real food. And, a chance for real people to be in a national television commercial.
The family-friendly restaurant chain, known for "everything you love about breakfast," will be shooting a commercial to introduce the new menu items set to debut in restaurants nationwide in February.
The pop-up IHOP booth will serve hundreds of hungry passersby seeking celebrity in IHOP's new Griddle Melts commercial.
IHOP recognized that breakfast sandwiches are the largest selling breakfast item out of the home, with more than 55 billion servings consumed each year. IHOP will introduce Griddle Melts in restaurants nationwide on February 11. The hand-crafted, made-to-order sandwiches on artisan sourdough bread with a choice of three fluffy omelettes, all made and served with fresh ingredients. Griddle Melt varieties include:
- Spinach, Roasted Pepper & Cheese: Sautéed fresh spinach and onions in a fluffy egg omelette topped with roasted red peppers, melted Provolone, Parmesan, and Pepper Jack cheeses on grilled artisan sourdough bread. Served with a choice of hash browns, French fries, or seasonal fruit.
- Western: Smoked ham and sautéed peppers and onions in a classic omelette, topped with sliced ham, melted American cheese, and served on grilled artisan sourdough bread. Served with a choice of hash browns, French fries, or seasonal fruit.
- Ham & Egg Melt: Sliced ham and melted Swiss and American cheeses over a fluffy egg omelette served on grilled artisan sourdough bread. Served with your choice of hash browns, French fries, or seasonal fruit.