October 2018 | Food Newsfeed
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October 2018

The Essential Guide to Restaurant Marketing

Twenty years ago, it would have been impossible to imagine a marketing medium that could surpass television in terms of influence and reach; today, it’s impossible to imagine a marketing strategy that doesn’t include, or even center on, the myriad digital platforms that have become essential to everyday life.

Why High-Tech Payment Could Be a Game Changer

When nearly three-quarters of diners say technology improves their guest experience—per a 2017 study from POS provider Toast—restaurant brands and owners implement accordingly. And though payment technology isn’t the sexiest of upgrades, full-service concepts are keenly aware of how up-to-date payment tech can improve customer service, grow revenue, and steal a little share from fast-casual competitors.

Restaurants Explore the Benefits of Crafting Their Own Beer

Beer is on the rise, and restaurants are taking note. Not only are chains like Uno Pizzeria & Grill betting big by boosting craft beer programs, but many establishments like Tribute Pizza in San Diego and Manresa in Los Gatos, California, are also collaborating with local breweries to create exclusive house beers.