Marketing & Promotions

How to Improve Restaurant Loyalty Programs

Recently Justin Guinn, customer loyalty analyst for the online technology consultancy Software Advice, released a report which studied which loyalty programs or platforms can best meet the needs of your targeted customers.

Umami Burger Debuts Burger Inspired by Cindy Crawford

In the latest culinary collaboration for its Artist Series, Umami Burger presents Cindy's Casa Burger by fashion icon, supermodel and businesswoman, Cindy Crawford, along with Rande's Spicy Margarita, an exclusive Casamigos Tequila cocktail created by her husband, Rande Gerber.

6 Easy Ways to Fill Your Empty Tables

We've all had those days where at opening it looked just like any other day, but by 8 p.m. it was obvious the electric bill hadn't been covered, much less the cost of wait staff. Every restaurant goes through cash crunches at some point, but successful restaurants know how to keep them as few and far between.

Hickory Tavern Offering Free Queso to Start March Madness

In anticipation of the college basketball tournament, Charlotte-based Hickory Tavern is giving away free Chips & Queso on March 16 and March 17.Also on March 17 (St. Patrick’s Day) only, Hickory Tavern will introduce its very own, adult version of a popular and iconic seasonal shake.

How TGI Fridays is Changing the Casual Dining Game

One of the widespread criticisms of casual dining—a segment that just experienced a 4 percent sales drop in February—is an antiquated and rigid approach to business. Nobody will accuse TGI Fridays of that anytime soon.

US Foods Rolls Out Product Lineup for Millennials

A lot has changed since US Foods launched its first Scoop product lineup in 2011. And not just across the industry, but around the roundtable at the growing company as well.Stacie Sopinka, vice president of product development and innovation, estimates that nearly two-thirds of her current team are millennials, a much-examined demographic that essentially refers to anybody who reached adulthood in the early 2000s.

Ruby Tuesday Giving Away a Trip to Las Vegas

Ruby Tuesday is now offering guests a chance to participate in the Miller Lite Hoops Instant Win Game, with over 25 chances to win a grand prize trip for two to Las Vegas during the opening weekend of March basketball 2018—plus thousands of other prizes.

The Lobster Lover's Lunch Arrives at Red Lobster

Red Lobster is giving lobster lovers another reason to celebrate with the launch of the new Lobster Lover's Lunch. Available in restaurants starting Monday, the new limited-time offer available only during Lobsterfest features new Lobster Roll with French Fries, new Lobster-Topped Caesar Salad or one-half Lobster and Langostino Pizza paired with guests' choice of a side salad or cup of soup, giving guests a craveable weekday lunch option for $9.

Broaster Company Takes Branding Beyond Foodservice Programs

Broaster Company announced Team Genuine Broaster Chicken Honda, a key player in the Superbike class for the 2017 MotoAmerica season. This marks the first year Broaster Company’s involvement with the RoadRace Factory is elevated to a corporate-wide level of participation.

P.F. Chang’s Adds New Sushi, Salads, and Cocktails to the Menu

New sushi, salads, and cocktails will debut in P.F. Chang’s restaurants across the U.S. on February 28. Chef Yuji Iwasa, director of culinary creative and executive chef, developed the new dishes, and beverage director and veteran mixologist, Mary Melton, developed the drinks.

10 Delicious Restaurant Marketing and Branding Strategies

Want to run a successful, profitable restaurant? We hope you have a strong stomach. Like many other new businesses, the failure rate is exceptionally high. According to CNBC, “Around 60 percent of new restaurants fail within the first year, and nearly 80 percent shutter before their fifth anniversary.

Massachusetts Restaurant Association Announces Neighbor Awards

The Massachusetts Restaurant Association announced its 2017 Restaurant Neighbor Award state winners. These individuals and restaurant groups have demonstrated a dedicated commitment to serving their communities through outstanding charitable service and philanthropy and will advance to the national level to compete for the grand prize of $10,000 to support their favorite charity or non-profit.