Marketing & Promotions

100 Best Restaurant Practices

Whether you find these innovations inspirational or aspirational, they represent ideas and practices on the rise. Some are already moving into mainstream settings—applicable for operators with one location or hundreds, in casual to fine dining.

For First Time, Friendly’s Introducing Bottomless Pancakes

Friendly’s, the operator of over 260 restaurants in 14 states, introduced Bottomless Pancakes to its breakfast menu for the first time in the brand’s 81-year history.Additionally, Friendly’s restaurants will continue to serve families an exceptional morning value by permanently offering an unbeatable 50 percent Off Breakfast deal at each restaurant location, available Monday through Friday during regular breakfast hours.

P.F. Chang’s Giving Away Over $1M Prizes for Chinese New Year

In true Chinese New Year tradition, P.F. Chang’s is spreading good luck and fortune across the U.S. by giving away more than one million prize-filled red envelopes now through February 2. Inside each red envelope, restaurant guests will find a special Chinese New Year offer.

All You Can Eat Pancakes are Back at IHOP

IHOP announced the return of All You Can Eat Pancakes, which lets guests dig into unlimited orders of its freshly made, world-famous Buttermilk Pancakes for a great price, throughout the entire month of January.

Nominations Now Open for the 2017 RAMMY Awards

Restaurant Association Metropolitan Washington announced that The 35th Annual RAMMY Awards will return to the Walter E. Washington Convention Center on July 30. Award nominations are now open through February 3, kicking off a full season that celebrates the region’s outstanding restaurants.

The Challenge of Refreshing a Legacy Brand

Ken Peters and the team at Nocturnal Branding turned in a 149-page report—on 13-by-19-inch paper—to Macayo’s. If that seems a bit excessive, consider this: That’s just a shade over two pages for every year the legendary Arizona Mexican chain has been open.

TGI Fridays Partners with FandangoNOW to Offer Dinner and a Movie

TGI Fridays is making it easy to stay in and chill by partnering with FandangoNOW to give some hungry film fans a free movie rental with every online order of $25 or more. Date night or family night, Fridays makes staying cozy at home with a flick and a meal as easy as one click.

P.F. Chang's Holiday Gift Cards Give $20 Back for $100

This year, P.F. Chang's holiday gift cards gift the giver with a generous perk: a $20 bonus card for every $100 spent on P.F. Chang’s gift cards. Guests can take advantage of this offer when they order gift cards online or in restaurants now through December 31.

Snapchat Brings Guests Into the Restaurant

As restaurants ramp up their social media programs, operators typically consider the most popular platforms—Facebook, YouTube, Twitter, and Pinterest—to connect with consumers. But Billy Dec, founder and chief executive at Chicago-based Rockit Ranch Productions, has added another social media arrow to his overall marketing quiver: Snapchat.

IHOP Giving Away Scary Face Pancake on Halloween

This Halloween, IHO Restaurants invites families to stop in and enjoy a deliciously spooky breakfast together at any time of day. To celebrate the holiday, IHOP is giving away a free Scary Face Pancake to kids 12 and under on October 31 from 7 a.

Rebranding Reinvigorates Cheddar’s Casual Café

When Aubrey Good and Doug Rogers opened the first Cheddar’s Casual Café in 1979, they never considered serving guests anything but scratch-made meals. For the past 37 years, the brand has prioritized preparing dishes the “right way,” versus the “easy way.

Scary Face Pancakes Are Back at IHOP

This October, IHOP Restaurants invites families to stop in for a treat—no tricks—and enjoy a deliciously spooky breakfast together at any time of day. A seasonal fan favorite, Scary Face Pancakes are back only at IHOP and encourage kids of all ages to create a monster masterpiece from a hot-off-the-griddle, world-famous Buttermilk Pancake topped with whipped cream, a strawberry nose and served with a side of OREO cookies and candy corn.