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Marketing & Promotions

A Classic Mexican Chain Shares its Marketing Secrets

Editor’s note: This is the latest monthly column with Rom Krupp, the founder and CEO of Marketing Vitals, an analytics software helping restaurants of all shapes and sizes. you can read his column on Twin Peaks here and Hopdoddy Burger Bar here.

How a Kids-Eat-Free Promotion Can Boost Sales

When 110 Grill set out to identify how it could attract more guests to its Rochester, New Hampshire, location, plenty of promotional opportunities seemed like potential fits. But with so many families and schools in the area, the nine-unit upscale-casual brand decided on a bold, family-forward approach: a kids-eat-free promotion.

Walk-On’s Giving Away Tickets for Independence Bowl

Walk-On’s Independence Bowl is just around the corner and title sponsor Walk-On’s Bistreaux & Bar is getting ready for game day.Following the announcement made earlier this fall that Walk-On’s had signed a five-year contract with the Independence Bowl Foundation, the Baton Rouge-based brand is excited to host two giveaways to give fans a chance to win a one-of-a-kind Independence Bowl experience.

Zinburger Announces Gift Card Deals for the Holidays

Zinburger, an upscale boutique burger restaurant that offers gourmet burgers combined with perfectly paired wine selections, is offering bonus cards with gift card purchases through December 31.For every $50 Zinburger gift card purchased, guests will receive a $10 bonus card.

The Cheesecake Factory Offering Double Rewards for Black Friday Weekend

The Cheesecake Factory is sharing extra holiday cheer all Black Friday weekend with double the rewards for online and in-restaurant gift card shoppers. Beginning Black Friday through Cyber Monday (from Friday, November 24, through Monday, November 27), guests will receive two Slice of Joy Cards or two eSlice of Joy Cards for every $25 in gift cards or eGift cards they purchase at The Cheesecake Factory restaurants throughout the United States or online at shop.

Why Buffalo Wild Wings is Betting Big on Esports

A company trip to Madison Square Garden in the fall of 2016 left an impression on Bob Ruhland, the vice president of marketing at 1,200-unit Buffalo Wild Wings. The World’s Most Famous Arena was packed to the rafters with people watching other people play video games.

Texas: Home to 50-Cent Applebee's Beers on Black Friday

Forget the Dollarita. Applebee’s in Texas is taking its discount game a step further, offering 50-cent beers in honor of Black Friday.From November 24 through November 28 (closing time on Cyber Monday), Apple Texas will slash the already low price of its $1 value draft beers in half.

Zuma New York Launches Caviar and Champagne Service

Just in time for the holiday season, Zuma New York introduced a new caviar and Krug Champagne experience.Zuma’s take on the classic caviar and Champagne pairing uses Japanese flavors to complement Sturia Oscietra Grand Cru caviar, served in a 30g tin, and Krug Grand Cuvée Champagne.

Gordon Biersch, Rock Bottom Serve Up Black Friday Deals

Gordon Biersch and Rock Bottom Restaurants & Breweries will participate in the Black Friday sales frenzy by offering our award winning, deliciously tasting and refreshing $1 Craft Beers all day long on November 24 to quench the thirsts of weary shoppers.

Meet America's True Kings of Fish

Mike Ungaro isn’t being flippant when he says his restaurant has a real traffic problem. Freeway ramps are literally chocked up. People are driving six hours to visit on a Wednesday morning, and then turning back.