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IHOP to Serve Free Pancakes February 27 at All Restaurants

IHOP Restaurants announced the date for its 13th annual IHOP National Pancake Day event, the centerpiece of the all-day breakfast leader's 60 Days of Giving campaign. As the brand's signature philanthropic event, IHOP National Pancake Day and all related activities directly benefit charities dedicated to finding cures and eradicating life-threatening diseases that affect children and families, including Children's Miracle Network Hospitals, The Leukemia & Lymphoma Society, and Shriners Hospitals for Children.

Why Social Media—and Smiling—Should Lead Your Marketing Strategy

Editor’s note: This is the latest monthly column with Rom Krupp, the founder and CEO of Marketing Vitals, an analytics software helping restaurants of all shapes and sizes. You can read his column on Twin Peaks here, Abuelo's here, Sonny’s BBQ here, and Hopdoddy Burger Bar here.

Bob Evans Offering Endless Soup Pass for $15

Bob Evans Restaurants is giving soup fanatics a great value this frigid winter to commemorate National Soup Month: unlimited soup through the month of February with the purchase of a Bob Evans Endless Soup Pass for just $15.

Win Free Red Lobster for a Year with Golden Card Sweepstakes

Red Lobster, the world’s largest seafood restaurant company, is celebrating its 50th Anniversary—and thanking loyal guests by offering them the chance to win Red Lobster for a year. Today through February 8, loyal fans can submit a picture of their favorite Red Lobster memory on Facebook, Twitter, and Instagram, using #RLGoldenSweepstakes for the chance to win one of 50 limited-edition “gold” cards.

Main Event Introduces All-You-Can-Play Specials for $7

Beginning January 16, guests can experience all-you-can-play activities—bowling, billiards, gravity ropes, laser tag and —for just $7 per person/per activity. Activities vary by location.“We are dedicated to making Main Event the go-to destination for families and friends looking to maximize their fun together,” says Brendan Mauri, senior director of marketing.

Denny's Giving Away Build Your Own Grand Slams Through January

Since its inception in May 2017, “Denny’s on Demand” the first-of-its-kind online and mobile ordering platform—has been delivering guests the convenience they crave along with the diner classics they love, whenever and wherever they want it—to the tune of over 800,000 orders to date.

The Cheesecake Factory Offering Double Rewards Thursday

The Cheesecake Factory is spreading extra holiday cheer to last-minute online shoppers with double the rewards on Thursday. For every $25 in eGift Cards purchased online at, guests will receive two eSlice of Joy Cards—that’s double the reward that The Cheesecake Factory is offering during the remainder of the holiday season.

Hooters' Holiday Deals Include Bonus Bucks, New Calendar

Hooters gift cards are the most craveable stocking stuffer of the season, thanks to Hooters Bonus Bucks. For every $25 Hooters gift card purchased in-store now through December 31, guests will receive an additional $5 in Hooters Bonus Bucks, redeemable on any future purchase of $25 or more.

A Classic Mexican Chain Shares its Marketing Secrets

Editor’s note: This is the latest monthly column with Rom Krupp, the founder and CEO of Marketing Vitals, an analytics software helping restaurants of all shapes and sizes. you can read his column on Twin Peaks here and Hopdoddy Burger Bar here.