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Marketing & Promotions

Bennigan’s Throws It Back to 1976 for St. Paddy’s Day

While it’s true that “Every Day is St. Paddy’s Day” at Bennigan’s, it’s even more true when it’s actually St. Paddy’s Day.And as this singularly Irish holiday approaches, Bennigan’s is pulling out all the stops to make this year’s celebration one for the ages.

Red Lobster Creates a New Dunking Style for the NBA All-Star Weekend

For fans watching out for a new style of dunk, Red Lobster will attempt to one-up the showmanship and style of the NBA athletes’ dunks with its very own Butter Dunks.Red Lobster is encouraging its mutual NBA fans to get their Red Lobster To-Go, pull up a chair at home, turn on the Slam Dunk Contest and prepare to become Butter Dunk pros.

Buffalo Wild Wings Creates AirDroppable Valentine’s Day Cards

This February 14, Buffalo Wild Wings is taking it back to the elementary school days of passing out Valentine’s Day cards — only this time with a slight twist. The trend of ‘AirDropping’ photos and memes to random people has become a regular occurrence inside Buffalo Wild Wings restaurants all over the country, and that’s why the brand is making its own version of sharable digital Valentine’s Day cards.

Village Inn Launches 'Anti-Brunch' Campaign

Village Inn Restaurants announced the launch of a campaign to rescue hungry diners from the many inconveniences that have become the accepted realities of the current brunch trend.Village Inn’s Anti-Brunch campaign, created in partnership with Colorado-based agency WorkInProgress, takes aim at some of the ridiculousness associated with today’s brunch experience including high prices, snooty servers, acquired-taste menus with difficult-to-pronounce ingredients, and long waiting lines stretching outside the door and down the sidewalk.

IHOP Launches First-Of-Its Kind Product to Celebrate Delivery Milestone

Pancakes the size of pizza? In honor of National Pizza Day on February 9, IHOP teamed up with DoorDash to bring guests a pizza-sized breakfast dish— the Pancizza.“We pride ourselves in partnering with the best restaurants in the country to create unique, memorable delivery offerings for our customers,” said Christopher Payne, chief operating officer at DoorDash, in a statement.

Applebee's Gives To-Go a Starring Role in New Campaign

Right from the moment president John Cywinski joined Applebee’s last March, the brand took to the marketing front. Yes, there were issues with franchisee profitability and unit-level economics, and the chain’s nearly 2,000-unit base was ripe for retraction, but Applebee’s had another problem in need of quick remedy.