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Marketing & Promotions

5 Ways to Wow Customers

It means doubling dishwashing duty, but there’s an upscale restaurant in Phoenix that delivers a trick that wows its customers.When guests are halfway through their cocktails, servers at Hillstone (formerly Houston's) re-glass the drinks.

Creating Loyal Customers

It’s well known that it’s easier to turn regulars into even more frequent customers, but what many restaurants don’t know is how to do that.Bryan Pearson, president of LoyaltyOne, a Toronto-based provider of loyalty strategy and programs,and author of the upcoming ‘The Loyalty Leap: Turning Customer Information into Customer Intimacy,’ tells Rmgt how to create more loyal customers for your restaurant.

ezCater Brings No Risks, High Rewards to Restaurants

Briscoe Rodgers, president of online catering site ezCater, says the marketplace of online food ordering has really heated up in the past couple of years.Last week, ezCater announced its seed round financing of $630,000.

The Great Missed Marketing Opportunity

There’s a great marketing vehicle that most restaurants ignore, while a small few do it to great success.Selling your own products is a perfect brand extension of your restaurant, and keeps you front-of-mind with customers every time they open their pantry door.

Denny's Rolls Out Technology To Pre-Test Initiatives

Denny’s is the latest restaurant chain to roll out the Test & Learn Management System from Applied Predictive Technologies (APT).A six-month pilot proved successful, and the company is now using the solution to test strategic and tactical initiatives across its 1,670 franchised, licensed, and company-owned restaurants.

Your Guide to Groupon

To Groupon or not Groupon, that is the question many restaurateurs are asking themselves these days. Since the online coupon company offered its first daily deal in November 2008, it has become a bona fide phenomenon.

Partnership Promises Restaurants Gourmet Branding

With more than 140 years of collective small business, retail, hospitality, and restaurant brand-building expertise, Concept Branding Group has teamed up with San Diego-based AccessPoint Media Group to expand, adding depth in restaurant business/operational reviews and guest loyalty, as well as in state-of-the-art design, web, and social media capabilities.

Best Strategies to Engage Fans with Social Media

Research proves that as unemployment rises, so does coupon use. But for operators who think slapping a coupon on Facebook counts as social media, Erika Brookes and Jason Poinsette, panelists at this year’s Dine America conference, have a few tips to enhance their game.

NRA Marketing Exec Group Hosts Conference

The National Restaurant Association Marketing Executives Group (MEG) will hold its annual fall conference next month in Miami. Marketing professionals representing some of the nation’s top restaurant chains will gather October 12–14 at the Epic Hotel to address “Real Challenges–Epic Solutions,” the theme of this year’s conference.

Daily Deal Sites Not Going Anywhere, Study Says

Despite recent news reports questioning the long-term viability of daily deal companies, a new study from researchers at Rice University and Cornell University shows that the companies are more popular than ever among consumers.

Do “Real People” Ad Campaigns Work?

On July 25, Red Lobster launched its “Sea Food Differently” ad campaign, featuring an Alaskan fisherman, a chef, and one of the restaurant’s menu artists. The purpose was to let viewers see the men and women behind the scenes of the restaurant, but the response has been varied.

Cultivate Customers Through Your Chamber

It’s plain and simple. You want more customers through your restaurant doors.It’s time to take a look at the endless possibilities your chamber of commerce can provide including Facebook blurbs, face-to-face networking, menu distribution and much more.

Management Moves: Sanning, Garrett

Jennifer Sanning, American Blue Ribbon HoldingsAmerican Blue Ribbon Holdings (ABRH) President and CEO Hazem Ouf has announced the appointment of industry veteran Jennifer Sanning as chief marketing officer for the company’s restaurant brands: Village Inn (family) Bakers Square (fast casual) and Max & Erma’s (casual).

Nestle Waters’ Campaign is Hooked on Health

Nestle Waters North America, on behalf of its six sparkling regional spring water brands – Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring, and Zephyrhills – announced the findings from its recent survey.

Kids Eat Free at IHOP All Month

Parents are the ultimate superheroes when it comes to getting kids prepared for the start of the school year! This month IHOP is giving parents a break with the return of its popular Kids Eat Free promotion. Every day in August, kids eat free from 4 p.m. to 10 p.m. at participating IHOPs and receive a special “Spy Kids” activity book with money saving coupons for back-to-school purchases.