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Marketing & Promotions

Applebee's Celebrates Girls' Nights Out

Applebee’s is making it easy to plan time together with its "Girl's Night Out" (GNO) customized invitation on its Facebook fan page.Beginning today through June 5, the page allows guests to send a GNO invite, with time, date, Applebee's location—and even a personalized message.

Subtlety: When Less Is More

I have had the pleasure of participating in the Ask the Experts booth at the National Restaurant Association Restaurant, Hotel-Motel Show for three years now. Ask the Design Experts is a free 30-minute private consultation with leading front- and back-of-house designers and management consultants in cooperation with Foodservice Consultants Society International (FCSI).

Chili's Offers Cinco De Mayo Fiesta

Chili's Grill & Bar invites guests to have a good time with friends for several days of fun and great eats to celebrate Cinco de Mayo.Commemorating the cultural celebration, today through Wednesday all day, Chili's is offering free chips & queso at participating locations nationwide.

Red Robin Seeks Chief Burger Officer

In honor of National Hamburger Month, Red Robin Gourmet Burgers, Inc. is seeking the restaurant’s first ever Chief Burger Officer (CBO).Now through May 15, interested candidates can showcase their burger brilliance and undying love for Red Robin’s gourmet burgers by submitting their credentials for the Chief Burger Officer position at www.

A Sweet Treat For Moms At Mimi's Cafe

Mimi’s Cafe is sweetening Mother’s Day with a complementary Ghirardelli chocolate and caramel bar.The luscious, melt-in-your-mouth treat will be offered to moms that dine at any of the 145 Mimi’s after 4 p.

A Look at Books: Is a Cookbook in Your Future?

Steve Frabitore put together a major cookbook publishing deal in two weeks simply by calling a publisher and submitting a two-page outline. But it was only afterwards that the Asheville, North Carolina, restaurateur discovered that his approach veered dramatically from publishing industry norms.

Villa Enterprises Offers One Mom An iPad

Villa Enterprises Management and its affiliates, Villa Enterprises, the global multi-concept restaurant franchisor, has announced that its Villa Fresh Italian Kitchen locations across the country will celebrate Mother’s Day with a Mom Eats Fresh & Free sweepstakes.

Take a "Byte" Out of Mobile Apps

With the worldwide smartphone market expected to grow 50 percent in 2011, a restaurant’s ability to communicate with its customers via their essential mobile devices is now more invaluable than ever.

VIP Memberships: A New Way of Marketing

One of the first things to go in a down economy is a non-necessity like eating out. But what’s a restaurant to do when sales drop and fewer customers show up? VIP memberships. These incentive programs reward loyal diners for their patronage, resulting in higher sales and lasting relationships.

Hispanics Are Important Customers To Consider

Hispanics now make up 16 percent of the U.S. population based on the 2010 U.S. Census, and are an increasingly important customer base for the foodservice industry in light of the some 9.8 billion restaurant visits they make each year, according to The NPD Group, a leading market research company.

5 Marketing Tips from Pizza Joints

There are more than 270 million cell-phone users in the U.S., and most of them admit to never leaving home without their phone. With that many people walking around with their mobile phone, it is time to get smart about mobile marketing efforts and engaging customers through an outlet they always take to go.

Marketing Ideas That Actually Work

In past columns, I have expressed both my disdain for most discounting at fast-casual restaurants and my general pessimism regarding the state of the U.S. economy. I have not changed my views on either subject in recent months.

Operators Know Best

Phil Friedman, chairman and CEO of McAlister’s Deli, is a firm believer in independent research of a company’s franchisees. Getting an independent read on the health of his franchise system has led to important changes in key operational areas, such as marketing and distribution.