Marketing for Restaurants | Food Newsfeed

Marketing & Promotions

P.F. Chang's Holiday Gift Cards Give $20 Back for $100

This year, P.F. Chang's holiday gift cards gift the giver with a generous perk: a $20 bonus card for every $100 spent on P.F. Chang’s gift cards. Guests can take advantage of this offer when they order gift cards online or in restaurants now through December 31.

Snapchat Brings Guests Into the Restaurant

As restaurants ramp up their social media programs, operators typically consider the most popular platforms—Facebook, YouTube, Twitter, and Pinterest—to connect with consumers. But Billy Dec, founder and chief executive at Chicago-based Rockit Ranch Productions, has added another social media arrow to his overall marketing quiver: Snapchat.

IHOP Giving Away Scary Face Pancake on Halloween

This Halloween, IHO Restaurants invites families to stop in and enjoy a deliciously spooky breakfast together at any time of day. To celebrate the holiday, IHOP is giving away a free Scary Face Pancake to kids 12 and under on October 31 from 7 a.

Rebranding Reinvigorates Cheddar’s Casual Café

When Aubrey Good and Doug Rogers opened the first Cheddar’s Casual Café in 1979, they never considered serving guests anything but scratch-made meals. For the past 37 years, the brand has prioritized preparing dishes the “right way,” versus the “easy way.

Scary Face Pancakes Are Back at IHOP

This October, IHOP Restaurants invites families to stop in for a treat—no tricks—and enjoy a deliciously spooky breakfast together at any time of day. A seasonal fan favorite, Scary Face Pancakes are back only at IHOP and encourage kids of all ages to create a monster masterpiece from a hot-off-the-griddle, world-famous Buttermilk Pancake topped with whipped cream, a strawberry nose and served with a side of OREO cookies and candy corn.

IHOP's New Tagline and Ad Campaign

For nearly six decades, IHOP has been welcoming families and friends into its restaurants to huddle together in booths, to laugh, talk and, sometimes, shed tears of joy during a surprise marriage proposal, all over a delicious breakfast, served fresh and hot.

Olive Garden's Pasta Passes Sell Out in 1 Second

Olive Garden’s 21,000 Pasta Passes went on sale Thursday afternoon and sold out in one second.This is the third year in a row Olive Garden has sold Never Ending Pasta Passes for its fan-favorite Never Ending Pasta Bowl promotion.

Buffalo Wild Wings, Restaurants Score with Football Season

One sure-fire sign of football season: You pull into a crowded parking lot thinking that it’s a weekend flea market—only to discover it’s actually a tailgate party.Another sign: You pull into your local fast food joint and the wall-to-wall theme is NFL or NCAA football.

Firebirds' Inner Circle Makes Guests Feel Part of the Team

There is no manual on how to run a successful loyalty or rewards program at a full-service restaurant. In fact, the topic is often the source of contentious debate among operators. Some brands, especially in the multi-unit, chain segment, turn to technology as a preserver, while others dangle tangible rewards, like free products or discounts, to attract new members.

Olive Garden to Sell 21,000 Never Ending Pasta Passes

More pasta lovers than ever before have the chance to snag a coveted Olive Garden Never Ending Pasta Pass on September 15. To celebrate the 21st anniversary of its fan-favorite promotion—Never Ending Pasta Bowl—Olive Garden is selling up to 21,000 passes for one hour this year.

Buffalo Wild Wings Launches Half-Price Wing Tuesdays

Buffalo Wild Wings Inc. announced it will offer hungry fans half-price traditional wings every Tuesday at more than 1,100 participating U.S. restaurants as part of its new Wing Tuesdays promotion. The “Wings.

Full-Service Restaurants Level Up Sales, Foot Traffic with Pokémon Go

James Horn has watched New York City residents walk into his restaurant and, moments later, head right back out the door.They weren’t here for a cocktail. They came for the Charmander.In mid-July, information technology company SimilarWeb reported that Pokémon Go surpassed Twitter in daily active users, eclipsed Facebook in engagement, and was far more popular than Netflix.