Groupon Gives Restaurants Greater Control Over Promotions
Today, Groupon announced several additions to its popular Deal Builder tool for merchants that expand the platform to include restaurants and provide all businesses with greater control over the appearance and structure of their promotion.
Deal Builder, which launched earlier this year and lives on GrouponWorks.com, is a convenient, 24/7 self-service option for merchants to construct their own Groupon deal and has been used to create more than 25,000 deals by local businesses in all 50 U.S. states and Canada.
“Deal Builder has enabled us to vastly expand the number of merchants with whom we work and enhance the ways we help them promote and build their business through Groupon,” says Julie Szudarek, senior vice president, Local Deals. “More than 95 percent of the businesses that have built deals through the platform have been new to Groupon, which has helped us expand the selection and geographic reach of our marketplace.”
Deal Builder now empowers all local businesses––with the new addition of restaurants––to do the following:
- Select an Image – Choose a deal image from more than 5,000 category-specific stock photos.
- Write a summary – Tell potential customers the key things they need to know about the business to make an offer standout.
- More Flexible Deal Structures – Choose from a greater number of deal examples to create the perfect Groupon promotion.
- Conduct an Interview – Fill out a brief question and answer interview that gets added to the live Groupon deal page, highlighting the aspects of the business and adding a personal touch to the promotion.
With the addition of restaurants, Deal Builder is now available to all local businesses. The most popular categories since the platform’s debut are services (photography, automotive, cleaning), beauty and wellness (salons and spas), leisure and activities (fitness), and retail and shopping.
Groupon’s local ecommerce marketplace had more than 240,000 active deals globally and more than 105,000 in North America at the end of Q2.