Red Robin Rolls Out Terminator-Inspired Offerings
Red Robin Gourmet Burgers Inc. announced an action-packed menu lineup inspired by the July 1 theatrical release of Paramount Pictures and Skydance Productions’ Terminator Genisys starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke, and Jai Courtney. Now through August 23, Red Robin guests can try the limited-time Genisys Burger, a fire-grilled beef patty topped with roasted jalapeño, Pepper-Jack cheese, shredded romaine, bacon, tomatoes, and jalapeño aioli, served on a new jalapeño-cornmeal bun, or sip on the signature Blue Haze in celebration of the film. The Blue Haze is indeed the “T-800” of cocktails, served in a tiki glass filled to the brim with Captain Morgan spiced rum, blue curacao, pineapple juice, and agave nectar, making for a sweet and sour cocktail with a lemon squeeze and a strategically placed cherry to mimic the Terminator’s infamous red eye.
Additionally, Red Robin’s latest Burger & A Movie promotion puts the spotlight on guests, with an offer to receive a free movie ticket to see Terminator Genisys when they purchase a $25 limited edition Red Robin gift card. Gift cards can be purchased at participating Red Robin restaurants nationwide now through August 23. To drum up additional excitement for the upcoming film, Red Robin is encouraging guests to share pictures while enjoying the Genisys Burger on Twitter and Instagram using the hashtag #RRillbeback. The brand will select one lucky winner each week during the first month the movie is in theatres to win free Red Robin burgers for a year.
“Red Robin’s partnership with Terminator Genisys solidifies the Gourmet Burger Authority as the go-to restaurant before or after a movie,” says Lee Dolan, Red Robin’s chief marketing officer. “Whether guests choose to kick things up with our new spicy Genisys Burger or cool down with the refreshing Blue Haze cocktail, our new lineup of craveable menu items will certainly have guests saying, ‘I’ll be back.’”
“This creative campaign from Red Robin will build excitement with fans nationwide for the release of Terminator Genisys. They can enjoy a great film-themed dinner before seeing the movie, or fun themed cocktails after. Either way, it’s a great date night with an action-packed movie,” says LeeAnne Stables, head of Worldwide Marketing Partnerships for Paramount Pictures.