McCormick For Chefs to Present at Worlds of Flavor Conference
McCormick For Chefs, McCormick & Company's Food Away From Home business, will have a significant presence throughout The Culinary Institute of America’s (CIA) 2012 Worlds of Flavor International Conference & Festival in Napa Valley, California. As an authority on flavor and the event’s only grand platinum sponsor, McCormick For Chefs is the first and only branded company to present during the general kick-off session. Additionally, McCormick experts corporate chef Kevan Vetter and chief spice buyer Al Goetze will present, lead, or actively participate in six different seminars and cooking demonstrations geared towards creating globally inspired foods that are authentic and groundbreaking.
The theme of this year’s conference, held November 1-3, is Arc of Flavor: Re-imagining Culinary Exchange, from the Mediterranean and Middle East to Asia. Attendees, including top chefs and restaurateurs, will have the opportunity to exchange information with culinary professionals from 24 different countries and explore how the cultural framework of specific regions can drive menu innovation in the United States.
“The CIA’s Worlds of Flavor conference is about embarking on the next great technique, flavor combination or ingredient from abroad that will appeal to American palates, making our involvement a natural fit,” says Phil Kafarakis, vice president of foodservice, McCormick & Company. “As a global leader in flavor, McCormick is honored to be the first and only branded company to present at this highly-esteemed event. Through extensive sensory science and continuous product innovation, McCormick brings new flavors to market that embrace spices, herbs, and seasonings from around the world. ”