Saks Fifth Avenue and L’Avenue Announce Partnership
Saks Fifth Avenue and Jean-Louis Costes are collaborating on a project featuring the intersecting worlds of fashion, luxury, and hospitality. The partnership will bring the style and sophistication of the Parisian restaurant L’Avenue to the Saks Fifth Avenue experience, ushering in a new era for the brand and its Manhattan flagship. A global fixture for influencers and tastemakers from Paris and around the world, L’Avenue has transformed into a cultural destination and international sensation.
“Taking part in Saks’ reinvention was something we found both compelling and inspiring,” says Jean-Louis Costes, founder and hotelier. “We believe our L’Avenue restaurant on Avenue Montaigne is an ideal counterpart for the redevelopment of their 1924 landmark flagship as well as for their vision in rethinking the Saks client journey.”
Set in various unique locations throughout the Saks Fifth Avenue New York flagship store, including the terrace overlooking Rockefeller Center that has never before been open to the public, the collaboration will transport the flair of Avenue Montaigne to Manhattan for lunch, dinner, and beyond.
"From when we opened our store nearly a century ago, we have challenged ourselves to deliver a world class experience to all of our customers,” says Marc Metrick, Saks Fifth Avenue president. “Today, as we reimagine and redevelop our renowned New York City flagship, we are returning to our heritage of giving our customer unparalleled experiences that place Saks at the intersection of fashion and culture. Bringing Parisian legend L’Avenue to our flagship furthers our mission to make Saks the hero again.”
Saks Fifth Avenue is undergoing a three-year renovation that will enhance and expand the environments and services in its flagship New York store. The renovation will begin in late 2015 and is anticipated to be complete by mid-2018