Tower 12 Coming to Hermosa Beach This Summer
Vanrooy Creative Group, a design firm based in Southern California, was started in 2007 by Christine and Jerry Van Rooy. The team is in charge of creating memorable environments, integrating interior architecture, and industrial design. Whether it’s a boutique hotel, custom club chair or personal submarine, their approach to design travels far and wide to bring a unique sense of style and engaging experience to every project.
The design team is currently working Tower12, a 4,000-plus square foot bar/restaurant inspired by the surf and punk culture in Hermosa Beach from 1960 through the 1980s, to open by the end of summer 2016. A California-bungalow style space representing all that makes Hermosa a unique hotbed for the surf, volleyball, skate and music culture. Located on the second floor (on top of Fat Face Fanner's Fishshack bar) with views of the pier and ocean. The entire space is open to exterior bridges and breezeways.
Vanrooy used natural materials such as white-washed woods, rough sawn red cedar and woven teak woods creating an overall bright open color palette; as well as leather seating, vintage furniture, concrete tiles, butcher block bar tops, a live-edge community table, macramé hangings, and a custom Surfboard table made by Dennis Jarvis, owner of Spyder Surf Boards. The decor of Tower12 will also include original art from local Hermosa Beach photographers featuring images and memorabilia documenting the creation of punk music in Hermosa from bands like Black Flag, Circle Jerks, & Pennywise.
The restaurant will be an upscale, yet casual, culinary-led and Bourbon-infused concept that will seat a total of 90 with an occupancy of 195.