Applebee’s and ESPN Team Up for Fantasy Game
Applebee’s and ESPN are teaming up to offer an online college basketball fantasy game that offers several chances at winning.
The game, Round by Round Pick ‘Em, is unlike bracket sports contests where players have only one chance to predict the ultimate winners. This game allows players to make selections round by round, accumulating points along the way. The ultimate winner is based on total points won during the tournament. In order to reward players for picking upsets correctly, points will be determined by a combination of a team’s seeding and the round in which the game takes place. Fans can see all games live and in their entirety at Applebee’s restaurants, which are open until midnight or later.
The fantasy game is running through the month of March. All entrants are eligible for participation rewards and the person with the most points will receive the ESPN Experience package, which includes: a trip for two to New York City (two-night hotel accommodation and roundtrip airfare); a tour of ESPN Studios in Bristol, Connecticut; and a $200 Applebee’s gift card. Four runners-up will each receive a $200 Applebee’s gift card.
Entrants can create their own groups, public or private, while competing against the overall group. The game is being promoted on ESPN and ESPN.com as well as on Applebee’s Facebook page.
“With ESPN, we’ve created a game that is perfect for diehard and bandwagon fans,” says Mike Archer, president of Applebee’s Services. “Through a series of second chances, Round by Round Pick ’Em players will have a rooting interest in every game during the tournament.”
“The tournament is one of the true sports holidays,” says Ed Erhardt, president, customer marketing and sales for ESPN. “Applebee’s has worked hand-in-hand with ESPN to create a unique fantasy game with a prize that is equally as unique.”