Red Robin Launches Mobile Meal Customizer
Red Robin has launched a mobile meal customizer and nutritional information iPhone app that allows iPhone users to choose a Red Robin menu item; add or remove ingredients; add sides, desserts and beverages; calculate nutritional values; and save meal creations to refer to or edit again later.
Whether you’re trying to count calories or just want to select among a wide variety of toppings for your gourmet burger, the Red Robin customizer app can help consumers make dining choices on the fly. The iPhone app offers a variety of features including:
- Create a meal: Allows users to create and save meals including burgers, sandwiches, wraps, salads, sides and beverages.
- Add/remove ingredients: All menu items are displayed as they are served at the restaurant, but the app allows users to add or remove ingredients to their taste and dietary preferences.
- Customizedcomparison: Shows a side-by-side comparison of the original order and the custom order, allowing users to adjust calories easily.
- Save feature: allows you to save customized meals within the application, so you can revisit and edit your favorite orders again and again.
“Red Robin has always encouraged guests to customize menu items to satisfy their taste and dietary preferences, and, on average, more than three-quarters of our guests tailor their order in some way,” says Susan Lintonsmith, Red Robin’s chief marketing officer.
“Our online customizer has been extremely popular since its launch five years ago, so creating a smartphone version of the Red Robin customizer was the next logical step. We know our guests are increasingly accessing our site through their mobile devices, and we want to make it easy for them to keep their Red Robin favorites within reach. ”