NRA Predicts "What's Hot in 2012"
The National Restaurant Association's 'What's Hot in 2012' survey of nearly 1,800 professional chefs – members of the American Culinary Federation (ACF) – reveals that children's nutrition and local sourcing will be the hottest trends on restaurant menus this coming year.
The chefs also identified smartphone apps and tablet computers as the top technology trends. In addition, 6 out of 10 chefs said they would consider a food truck as an entrepreneurial business venture.
The top 10 menu trends for next year will be:
1. Locally sourced meats and seafood
2. Locally grown produce
3. Healthful kids' meals
4. Hyper-local items
5. Sustainability as a culinary theme
6. Children's nutrition as a culinary theme
7. Gluten-free/food allergy-conscious items
8. Locally produced wine and beer
9. Sustainable seafood
10. Whole grain items in kids' meals
"The top menu trends we're seeing in our What's Hot in 2012 survey reflect the macro-trends we have seen grow over the last several years," says Joy Dubost, Ph.D, R.D., Director of Nutrition & Healthy Living for the National Restaurant Association.
"Nutrition – especially when it comes to children – is becoming a major focus for the nation's nearly one million restaurants, in tune with consumers' increasing interest in healthful eating."
"Local sourcing of everything – from meat and fish, to produce, to alcoholic beverages – is another big trend for 2012. Local farms and food producers have become an important source of ingredients for chefs and restaurateurs wishing to support the members of their business community and highlight seasonal ingredients on menus," Dubost adds.
"The American Culinary Federation has a long history of working with families to ensure that children receive adequate nutrition, so we are delighted that chefs have chosen to include healthful kids meals in the top 10 menu trends for 2012," says Michael Ty, CEC, AAC, ACF national president.
"We are also pleased to see an emphasis on local sourcing across major ingredient categories, including produce, a vital component of children's diets."
Rounding out the top 20 hot menu trends are:
Newly fabricated cuts of meat
12. Farm/estate-branded items
13. Food trucks/street food
14. Artisan spirits
15. House-made/artisan ice cream
16. Health/nutrition as a culinary theme
17. Non-traditional fish
18. Fruit/vegetable kids' side items
19. Children's mini-meals (i.e. smaller versions of adult menu items)
20. Culinary cocktails
Also included in the survey were questions about technology trends, food trucks, fruit and vegetables on menus, and restaurant gardens.
About one-quarter of the chefs (26 percent) ranked smartphone apps as the hottest technology trend in restaurants in 2012, and another quarter (25 percent) said tablet computers (i.e. iPads for menus and wine lists) will be the top technology trend. Sixteen percent said social media would be the top trend, and the same percentage said mobile/wireless/pay-at-the-table payment options, while 4 percent said QR codes.
When asked how to best follow the USDA's latest dietary guidelines of increasing fruits and vegetables in Americans' diet, 55 percent said offering a wider variety of vegetable/fruit side dishes on menus, 19 percent said using more produce in existing recipes, and 16 percent said following MyPlate's visual guideline of making fruits and vegetables half the plate.
In addition, more than six out of 10 (61 percent) of the chefs said they would consider launching a food truck as an entrepreneurial business venture.
When asked whether the tableservice restaurant where they work has a garden, one-third said that it does, one in 5 said they don't have space for a garden, and nearly half said they don't have a garden and rely on suppliers for all their produce needs.
The Association surveyed 1,791 American Culinary Federation member chefs in October-November 2011, asking them to rate 223 individual food items, beverages, cuisines, and culinary themes as a "hot trend," "yesterday's news," or "perennial favorite" on restaurant menus in 2012.
These and many other restaurant industry trends will be showcased at the 2012 National Restaurant Association Restaurant, Hotel-Motel Show, to be held at its new dates May 5-8 at Chicago's McCormick Place.
Exhibiting companies from across the United States and around the world will cater to tens of thousands of industry professionals, and top chefs and trend-watchers will share their expertise in culinary demonstrations and education sessions. For more information, visit www.restaurant.org/show.
For complete What's Hot in 2012 survey results, video and downloadable images, visit www.restaurant.org/foodtrends.