Bourbon Brothers Plans 40 Stores in 60 Months
Bourbon Brothers Holding Corp. will look to accomplish the first stage of its long-term growth plan during 2014. Over the course of the next 60 months, Bourbon Brothers will target 40 new locations, with four of them opening during 2014, in addition to Southern Hospitality which opened in February of 2013. Bourbon Brothers released an investor snapshot, which is being distributed to investment banking firms and market makers.
Additionally, the company will begin to ramp up its marketing efforts through major media buys and other alternative marketing programs designed to drive revenue and build brand awareness.
Bourbon Brothers will continue to build alongside anchor tenant retailers, Bass Pro Shops and Cabela's, and has identified numerous potential site locations where new Bourbon Brothers Southern Kitchen restaurants are being considered. The company is currently in the beginning stages of analyzing multiple locations throughout the Denver metropolitan area and Fort Collins where Bass Pro Shops or Cabela's stores have recently opened or are scheduled to open in the next 12 months. As part of this expansion model, the company has begun interviewing potential real estate development partners throughout the United States that will be able to assist in construction management and infrastructure financing for new Southern Kitchen restaurants.
These developers represent expertise in local markets throughout the country and will become an invaluable asset to the company as it expands into the Midwest and other regions of the country. Furthermore, partnering with these companies will allow Bourbon Brothers to continue to operate with a lean capacity, while leveraging the proficiency of full time developers in the areas of location analysis and construction management. Furthermore, Bourbon Brothers has begun the process of interviewing investment bankers who will play a fundamental role in the company's access to capital markets. The company will be partnering with investment banking partners in order to garner their expertise in accessing capital to facilitate the growth of the company over the long term, as well as aiding in the management of the company's capital structure.
While Bourbon Brothers is in the early stages of its growth plan to add more locations, the company is also focused on growing and sustaining revenues for its current stores. Bourbon Brothers is announcing the addition of a new team member, Hall of Fame baseball player and New York Yankees legend Goose Gossage, who will play an integral role in promoting all of Bourbon Brothers' brands. Current plans call for "Goose" to promote these restaurants through mass media including television and radio, as well as print advertising and in-store appearances. Mr. Gossage will represent the Bourbon Brothers Southern Kitchen brand through national marketing campaigns and locally in Colorado Springs. Gossage is a Colorado Springs resident, and is excited to join the Bourbon Brothers team.
The company will also ramp up its marketing efforts for Southern Hospitality, which was combined with Bourbon Brothers Holding Corporation on January 22. The restaurant represents an ideal location in Lower Downtown Denver, only blocks from Denver's main mass transit location, Union Station, as well as Coors Field, home of the Colorado Rockies.
Co-Creator of the restaurant and Grammy Award winning singer/songwriter Ryan Tedder, lead singer of One Republic, along with Justin Timberlake, co-creator of the original Southern Hospitality in New York City, bring a national audience to the Southern Hospitality brand and add a level of effectiveness and authenticity to the Southern Hospitality brand.