The Passport Program Launches in Four New Cities
The Passport Program, a summer-long program promoting bars and restaurants in Denver, announced plans to launch in four new cities this summer, including Boulder, Brooklyn, Fort Collins, and Nashville.
“Last year Denverities came out in droves and received more than 20,000 stamps,” says PJ Hoberman, co-founder of The Passport Program. “Our goal was to get people to explore Denver and check out bars outside of their everyday neighborhoods.”
In 2013, The Passport Program was introduced in Denver. The idea was simple: a pocket-sized black book full of two-for-one drink specials at more than 50 bars in town. The Passport aims to help people find new, independent, local places to hang out and to provide participating venues with a new base of interested customers.
The program launches Memorial Day weekend and runs through Labor Day weekend. Each Passport is valid for one special at each establishment; upon redemption, bartenders will stamp the Passport to show where guests have enjoyed a beverage.
“I’m very excited to help launch this program in Brooklyn,” says Jess Saba, director of The Brooklyn Passport. “This program will guide Brooklyn residents and visitors to some of the most surprising and delightful craft beverage bars in the borough.”