6 of America's Most Elevated Food Trucks
A few months back, I walked through a food truck rodeo alone. I’m not afraid to admit I was flying solo. I was going to bring my Basset hound until I recalled our last dinner date, which took place at a brewery on a sunny, cold afternoon. Somebody toppled a Jenga set, she howled, grabbed a mouthful of pulled pork off a table, and I ended up disappearing before the crowds noticed.
Like most Americans, this wasn’t my first food truck experience. The industry has come a long way, no doubt. I would actually say, similar to craft beer, that in some ways it has come too far. There was a day when craft beer was only made by homebrewers and small companies who possessed a passion for the art and truly knew what they were doing. Now, many of these “local” brewers are companies that have an affinity for a paycheck. Example: IPAs, and the many, horrible, awful versions being tapped at restaurants across America. (Here are five IPAs restoring my faith in beer). Generally speaking, those who start the wave are better than those who ride it.
Food trucks went from being universally sketchy to interesting. Then from interesting to elevated and downright impressive at times. These days, there are still outstanding trucks and then there are those serving microwaved hot dogs in ramen bowls.
The food truck remains a great way for a chef to enter the industry with a low barrier, and also for existing concepts to market and test their food in a new city or in front of a different demographic. It also introduces consumers to food, often ethnic, that they wouldn’t have explored before.
Here are six trucks taking things to the next level.