Which Restaurants Really Won Black Friday? | Food Newsfeed

Which Restaurants Really Won Black Friday?

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By Mike Renan December 01, 2017 Marketing & Promotions
Who Won Black Friday?

Black Friday is known to be one of the busiest days of the year for brick-and-mortar retailers. Even as consumers continue to shift their purchasing to the digital world—evidenced by the $6.5 billion-plus spent on Cyber Monday this year—consumers still flocked to malls and big box retailers for their in-store sales this year. Some consumers (i.e. me) even drove to a mall, looked for parking for 45 minutes, gave up, and decided to leave without shopping. Needless to say, stores and malls were not empty on Black Friday.

I’m obsessed with restaurant insights, so while driving around the parking lot on November 24, I decided I’d make lemonade out of the situation. I dug into Sense360’s data to uncover the impact of Black Friday on the restaurant industry, and found some super interesting insights. Here are five interesting facts about restaurants on Black Friday. In the spirit of the holiday I may even throw in an additional insight free of charge:

flickr: Luiz Filipe Carneiro Machado
  • IHOP is offering veterans a special deal.
Black Friday is known to be one of the busiest days of the year for brick-and-mortar retailers.