Which Restaurants Really Won Valentine's Day?
Simpli.fi geo-fenced a variety of restaurants during dinner hours on Valentine’s Day and the Wednesday before (February 7) to uncover differences in foot traffic. Variables included style of food, price point, and chain versus independents.
The goal was:
Find out which restaurants had the highest lift in foot traffic. What were the differences by market. Was there a willingness to splurge on Valentine’s Day versus the week before, and was there local restaurant support versus chain support.
Specifically, the company analyzed foot traffic data in New York City, Dallas, and San Diego. In each of the three cities, it looked at three chain restaurants that represented a moderately priced option: Outback Steakhouse, P.F. Chang’s, and Olive Garden.
Additionally, for all three cities, the company leveraged Yelp to identify local favorites for more expensive options—restaurants that couples might splurge on for a special occasion. It geo-fenced local steakhouses, local Italian restaurants, and local Asian restaurants that represented a higher price point.
Here were the results: