Which Restaurants Really Won Valentine's Day? | Food Newsfeed
Continue to Site

Which Restaurants Really Won Valentine's Day?

Underline Image
By FSR Staff February 16, 2018 Events
Outback Steakhouse.
Wars of the Roses

Simpli.fi geo-fenced a variety of restaurants during dinner hours on Valentine’s Day and the Wednesday before (February 7) to uncover differences in foot traffic. Variables included style of food, price point, and chain versus independents.

The goal was:

Find out which restaurants had the highest lift in foot traffic. What were the differences by market. Was there a willingness to splurge on Valentine’s Day versus the week before, and was there local restaurant support versus chain support.

Specifically, the company analyzed foot traffic data in New York City, Dallas, and San Diego. In each of the three cities, it looked at three chain restaurants that represented a moderately priced option: Outback Steakhouse, P.F. Chang’s, and Olive Garden.

Additionally, for all three cities, the company leveraged Yelp to identify local favorites for more expensive options—restaurants that couples might splurge on for a special occasion. It geo-fenced local steakhouses, local Italian restaurants, and local Asian restaurants that represented a higher price point.

Here were the results:

flickr: Mike Mozart
  • Outback Steakhouse.
  • Chef cook decorating dessert for guests at a restaurant.
  • Aerial view of Brooklyn bridge and cityscape at night.
  • Dallas, Texas cityscape with blue sky at sunset.
  • Vintage Lifeguard Tower.
  • Valentine's Day plate at restaurant.
Chains or independents: Who came out on top?