Amy Sung | Food Newsfeed
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Amy Sung

Mass Messaging Employees

The restaurant industry is leveraging the proliferation of cell phones and mobile devices to its advantage through a communications model dubbed BYOD, or Bring Your Own Device. Because most restaurant employees aren’t sitting behind a desk and don’t have a company email address, restaurants have begun communicating key operational info, like the night’s menu specials or shift schedules, via the employee’s personal handhelds.