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Off-Premise: The Secret Weapon in Applebee's Comeback Plan

Off-premise has shifted the conversation around the entire restaurant industry. Yet in casual dining, you could argue it’s played a far more disruptive role than other sectors. Delivery and take-out is a natural extension for many quick-serves.

Applebee's Adds Bigger, Bolder Grill Combos Starting at $12.99

Tax Day is almost here and people have a lot on their plates, which was exactly the inspiration behind the latest special at Applebee's Neighborhood Grill + Bar. Launching nationwide Monday at participating restaurants, Bigger, Bolder Grill Combos offer something more for everyone's taste buds with the choice of two bolder grilled entrées both with an abundance of sides for one satisfying meal that is bursting off the plate starting at only $12.

Applebee's Brings Back $1 Margaritas for April

Applebee's Neighborhood Grill + Bar has brought back the $1 margarita, famously known as the DOLLARITA, to restaurants nationwide for the entire month of April. Served on the rocks and made with tequila and margarita mix, you'll be able to ring in spring and celebrate the return of warmer weather by saving on a neighborhood favorite.

Can Applebee's and IHOP Return to Casual Dining's Summit?

The leaders of Applebee’s and IHOP will be the first to admit the company’s challenges can’t be solved with a name change. DineEquity Inc. is now Dine Brands Global, Inc. The switch was, in some ways, the visible manifestation of changes that have been churning for months—fixes necessary to reroute the largest casual dining brands in America.

Applebee's Improves To-Go Experience Nationwide

Applebee’s latest tool in its comeback arsenal has arrived. The casual-dining leader announced Monday (March 12) that its enhanced To-Go experience is now live, and the brand is offering a deal to kick off the platform’s added capabilities.

More than 160 Applebee's Hit with Security Breach

RMH Franchise holdings announced on its website that is has been hit by a security breach at its more than 160 Applebee’s restaurants.“RMH Franchise Holdings recently learned about a data incident affecting certain payment cards used at RMH-owned Applebee’s restaurants that we operate as a franchisee,” the company said.

Pick A Card, Any Card: Applebee’s Coupon Deal is Back in Texas

Everything is bigger in Texas, or so the adage goes, and at Apple Texas, that principle is being applied to the range of accepted coupons at 65 Lone Star State Applebee’s. That’s right: this month only, Applebee’s is yet again accepting any and all coupons, gift certificates, and gifts cards—expired or otherwise—for up to 50 percent off food purchases.

Applebee's Offers $2 Vodka Lemonades in March

Applebee's Neighborhood Grill + Bar is helping guests get ready for spring with a new, sunny cocktail at a great price. The latest Neighborhood Drink, the 2 DOLLAR ABSOLUT Vodka Lemonade, is a classic cocktail made with premium vodka and mixed with refreshing lemonade.

Applebee’s to Close 60–80 Restaurants in Turnaround Year

Applebee’s has long been on the road to recovery alongside IHOP, and the two casual dining icons received a checkup in the form of parent brand DineEquity’s fourth-quarter earnings report, which came complete with a name change to Dine Brands Global Inc.

Applebee’s, IHOP Report Beginning of Growth Under New Strategy

DineEquity Inc., the parent company of Applebee’s and IHOP, reported signs of encouraging positive sales and traffic performance in a Feb. 20 earnings call recapping the fourth quarter of 2017. DineEquity also announced the rebranding of its company name to Dine Brands Global Inc.

Applebee’s Now Offering Handcrafted Burgers for Just $7.99

Applebee’s Neighborhood Grill + Bar announced another deal on Tuesday: every delicious, juicy, piled-high Handcrafted Burger on the menu is now available with a side of fries for only $7.99. For a limited time, guests are invited to enjoy a variety of craveable burger options, including the Brunch Burger, Whisky Bacon Burger, Quesadilla Burger and more, smash-grilled on a flattop and made to order at their neighborhood burger restaurant.

Applebee's Brings Back All-You-Can-Eat Riblets for the New Year

Applebee's Neighborhood Grill + Bar announced the long-awaited return of All-You-Can-Eat Riblets, a limited-time offer with an almost cult-like following, starting New Year's Day. As an added option, Applebee's All-You-Can-Eat Riblets are joined this time by All-You-Can-Eat Chicken Tenders.

Applebee's Opens First Restaurant in Panama

DineEquity, Inc, one of the world's largest full service restaurant companies and the parent company of Applebee's and IHOP restaurants, has opened the first Applebee's Grill + Bar on December 8 in Panama City, Panama it was announced by Stephen Joyce, CEO and president, International, DineEquity Inc.