New-look Buffalo Wild Wings has a new president, and he’s not from the restaurant industry. Inspire Brands, the umbrella company of the 1,200-unit brand, Rusty Taco, and Arby’s, announced September 17 that Lyle Tick, managing director for Walgreens Boots Alliance beauty brands business in the Americas, was appointed to the position.
With a new marketing chief at the controls, Buffalo Wild Wings unveiled an extensive new partnership and ad campaign Wednesday it hopes will turn its Sundays into serious traffic and profit drivers.Kicking off Sunday, September 9—week one of the NFL calendar—Buffalo Wild Wings will showcase an exclusive game, menu, marketing push, and other activations, especially in regards to its Blazin' Rewards program, intended to capitalize on football season.
Outside of saying it planned to keep buying chains, Inspire Brands has been relatively tight-lipped since shaking up the restaurant landscape. After closing a $2.9 billion deal for Buffalo Wild Wings in February, Arby’s Restaurant Group morphed into the new company, fueled by private-equity giant Roark Capital, with chief executive Paul Brown at the helm.
Could Buffalo Wild Wings add betting to its menu? According to a statement per CNN Money and ESPN, the 1,200-unit chain is “actively exploring opportunities, including potential partners,” to take advantage of a Supreme Court call that opened the door for states to legalize sports wagering.
As the start of the NFL season inches closer, Buffalo Wild Wings is enhancing the experience for fans looking for the ultimate destination to host their Fantasy Football Draft parties. Beginning Monday, Buffalo Wild Wings is offering food and beer promotions (including five new, first-to-market regional craft brews), the opportunity to book a draft party at any of its 1,200-plus restaurants as well as free Draft Kits.
In honor of National Chicken Wing Day on Sunday, July 29, Buffalo Wild Wings is offering a special promotion for wing-lovers around the country.All day on July 29, Buffalo Wild Wings fans will receive a free snack-sized order of wings with the purchase of any small, medium or large order of wings.
Buffalo Wild Wings knows a friendly rivalry can be the best part of watching sports with friends. This summer, when fans gather to watch the NBA and NHL playoffs and World Cup, B-Dubs is introducing a series of limited time only (LTO) food and beverage items designed to satisfy any fan’s taste buds, regardless of their allegiance.
On April 18, more than 1,020 Buffalo Wild Wings restaurants across the U.S. are inviting guests to join them for their annual Community Day fundraiser in support of a local area Boys & Girls Club. As a part of the Team Up for Kids mission, the restaurants will donate 10 percent of total sales that day along with 100 percent of all Guest donations made.
On April 7, beer lovers around the country will raise their glasses and enjoy cold brews to celebrate National Beer Day.At Buffalo Wild Wings, the birthplace of this hoppy national holiday (see below), beer is celebrated every day of the year.
In a letter to the Minnesota Department of Employment and Economic Development, Buffalo Wild Wings informed the state that it plans to terminate 132 employees at its corporate headquarters in Golden Valley, Minnesota.
In celebration of National Sauce Month, Buffalo Wild Wings took some inspiration from its employees and hacked its menu, putting a fresh spin on its popular wings with one-of-a-kind sauce mashups available in restaurant through B-Dubs Hackables.
Buffalo Wild Wings recently launched the B-Dubs Brew Series, offering Fans a unique and authentic beer drinking experience through a rotating tap series that is committed to the new, the exceptional, and the revolutionary.
Starting Friday, guests at Buffalo Wild Wings can ask for some bling with their wings.In honor of the 2018 Winter Olympics in Pyeongchang County, South Korea, Buffalo Wild Wings is offering a one-of-a-kind gold topping, which can be sprinkled on any boneless or traditional wing order, regardless of the sauce.
Buffalo Wild Wings is now piloting beer and wine delivery and takeout at 19 California restaurants, the company said Wednesday. The casual dining brand launched similar takeout tests last year in select Wisconsin and Ohio locations.
Arby’s blockbuster acquisition of Buffalo Wild Wings is fast approaching. In SEC filings Wednesday, the company outlined some key dates and provided answers to questions surrounding the $2.9 billion agreement reached in November.