Chevy's Fresh Mex

Chevy's Guest-Generated Content Becomes Ad Campaign

Chevys Fresh Mex Mexican Restaurants recently launched an innovative digital and in-store marketing effort that tells the story of Chevys through the images of its guests. The work, developed by agency mindhard, encourages guests to “frame and share their moments” through themed coasters and tabletop displays.

Real Mex Restaurants, Inc. Announces Agreement with PeopleAnswers

PeopleAnswers and Real Mex Restaurants, Inc., the largest full service, casual dining Mexican restaurant company in the United States, announced a new software licensing agreement on September 6. Real Mex will use the PeopleAnswers HR solution to pre-screen, select, and hire managers who will maintain the highest standards in its 123 locations.

Chevys Fresh Mex Joins Kids LiveWell

Chevys Fresh Mex announced today the rollout of new kids menus featuring healthy, seasonal items that parents can feel good about and kids will crave. The menus, which debut on July 17, are compliant with the National Restaurant Association’s highly celebrated Kids LiveWell program.

Chevys Fresh Mex Announces Gluten-Free Menu

Chevys Fresh Mex, a national border cantina-style Mexican restaurant chain, announces a new gluten-free menu with entrees and à la carte items that cater to guests with gluten-related disorders.According to the National Institutes of Health, as many as one in 133 Americans have Celiac disease and gluten-related disorders continue to increase.

Restaurant Revivals

What’s InsideRecognize change is neededAssess relevance with consumers and the competitionHave a vision, create a planGenerate involvement throughout the organizationExecute and deliver resultsBe patientIn September 2010, Steve Carley walked into a corporate storm — the swirling funnel-cloud-type of storm that ultimately brings a company to its knees.

Soup’s On!

Good soups can warm a diner on a cold winter’s day, but, according to chefs nationwide, that is only the beginning.Michael Anthony“Soups are a great indicator of what is coming. It says so much about the quality of the food at any restaurant,” says Michael Anthony, executive chef at New York’s Gramercy Tavern.

HR Homeruns

Human resources directors have become increasingly vital to restaurant companies, taking on more responsibility and playing a larger role in their organizations. New technologies, science, a hypercompetitive environment and prickly economic challenges all have contributed to bringing people issues front and center.

The Obesity Buster

Watchdog groups, media and academia have long blamed restaurants for making America fat. The critics get even louder when the topic turns to our nation’s children.In an effort to address that criticism and tackle the problem head on, the National Restaurant Association, in collaboration with Healthy Dining, launched the Kids LiveWell initiative in July of this year.

Full Serves Lead New Kids Meal Initiative

It wasn’t Bring Your Child to Work Day, but that’s certainly what it felt like at the launch of the National Restaurant Association’s new healthy kids menu initiative “Kids LiveWell” in Washington, D.