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Chevy's Fresh Mex

Chevy's Guest-Generated Content Becomes Ad Campaign

Chevys Fresh Mex Mexican Restaurants recently launched an innovative digital and in-store marketing effort that tells the story of Chevys through the images of its guests. The work, developed by agency mindhard, encourages guests to “frame and share their moments” through themed coasters and tabletop displays.

Real Mex Restaurants, Inc. Announces Agreement with PeopleAnswers

PeopleAnswers and Real Mex Restaurants, Inc., the largest full service, casual dining Mexican restaurant company in the United States, announced a new software licensing agreement on September 6. Real Mex will use the PeopleAnswers HR solution to pre-screen, select, and hire managers who will maintain the highest standards in its 123 locations.

Chevys Fresh Mex Joins Kids LiveWell

Chevys Fresh Mex announced today the rollout of new kids menus featuring healthy, seasonal items that parents can feel good about and kids will crave. The menus, which debut on July 17, are compliant with the National Restaurant Association’s highly celebrated Kids LiveWell program.

Chevys Fresh Mex Announces Gluten-Free Menu

Chevys Fresh Mex, a national border cantina-style Mexican restaurant chain, announces a new gluten-free menu with entrees and à la carte items that cater to guests with gluten-related disorders.According to the National Institutes of Health, as many as one in 133 Americans have Celiac disease and gluten-related disorders continue to increase.

The Obesity Buster

Watchdog groups, media and academia have long blamed restaurants for making America fat. The critics get even louder when the topic turns to our nation’s children.In an effort to address that criticism and tackle the problem head on, the National Restaurant Association, in collaboration with Healthy Dining, launched the Kids LiveWell initiative in July of this year.

Full Serves Lead New Kids Meal Initiative

It wasn’t Bring Your Child to Work Day, but that’s certainly what it felt like at the launch of the National Restaurant Association’s new healthy kids menu initiative “Kids LiveWell” in Washington, D.