Despite ending the first quarter of fiscal year 2018 with a 9 percent drop in traffic, a 3.4 percent drop in same-store sales, and major impacts from hurricanes Irma and Harvey, Chili’s leadership—and its investors—are hopeful.
Chili’s traffic fell nearly 9 percent during the first quarter of its fiscal 2018, which the brand attributed primarily to hurricanes Irma and Harvey. The traffic decline coincided with a 3.4 percent drop in same-store sales, compared to a 1.
Monday marked the end of an era at Chili’s. The brand introduced its “less is more” menu at all restaurants nationwide. The new menu has 75 items, which is a 40 percent cut from its previous offerings—a sign of just how massive the previous menu actually was.
Chili’s and Maggiano’s parent company Brinker International beat both profit and sales expectations for its fourth quarter of 2017 though the company posted both a revenue and sales decline of 8.1 percent.
Brinker International, Inc. announced Steve Provost was named executive vice president and chief marketing and innovation officer of Chili's Grill & Bar. In this role, Provost will lead the brand's consumer insights, culinary innovation, and marketing teams.
On Tuesday, Paradigm Restaurants announced the acquisition of all Chili's Grill & Bar franchise restaurants in Montana, Idaho, and Washington. The new management plans to make substantial investments to upgrade the restaurants' décor and equipment.
Brinker International, Inc. announced Wednesday that Kelli Valade has been named President of Chili's Grill & Bar. In this role, Valade will be responsible for overseeing all aspects of domestic restaurant operations, marketing, franchising and PeopleWorks for the brand.
Brinker International, Inc. announced results for the fiscal third quarter ended March 23.Highlights include the following:Brinker International total revenues increased 5.2 percent to $824.6 million and company sales increased 5.
Chili's Grill & Bar is partnering with Olo, a leading digital ordering provider, to power its online ordering platform and build an infrastructure for future capabilities. This partnership is a strategic investment in Chili's to-go business and will support future growth through an improved digital experience for guests using their smartphones, tablets or PCs to order online.
Chili's Grill & Bar, which currently offers guests the ability to swipe and pay on demand through Ziosk tablets—located on every restaurant table—is planning to integrate mobile payment functionality on its more than 70,000 tablets nationwide starting spring 2016 with all company-owned restaurants.