First Watch

First Watch Opened 21 New Locations in Strong 2016

Building upon its impressive 33-year history, First Watch Restaurants, Inc. announced that 2016 was a standout year for the company. CEO Ken Pendery and President Chris Tomasso shared highlights from the year with attendees at the 2017 ICR Conference held in Orlando, Florida on January 9.

Wait-List Technology Improves Consumer Relations for Restaurants

Having an entryway full of guests waiting for a table is a mixed bag. While it’s a sign the restaurant is popular, it also means cramped quarters, impatient people asking where they are on the wait list, and hosts or hostesses seeking out customers when a table opens.

First Watch Inks Largest Franchise Agreement to Date

Award-winning breakfast, brunch, and lunch restaurant First Watch announced that it has entered into an exclusive franchise development agreement with Mac Haik Enterprises to develop up to 18 restaurants in Southeastern Texas and Southwestern Louisiana.

Chris Tomasso Named President Of First Watch

First Watch announced that chief marketing officer Chris Tomasso has been promoted to president of First Watch, effective January 1. Tomasso joined the First Watch executive team in 2006 and has led the company's marketing and strategic branding efforts during a decade of significant growth for the company.

First Watch to Bring New Menu and Design to Nashville Locations

First Watch Restaurants announced that it will open two more Nashville-area locations before the end of September. When the restaurants open on September 14 at 3879 Lebanon Pike in Hermitage, and September 28 at 450 Sam Ridley Parkway West in Smyrna, fans of the daytime eatery will be among the first to experience the concept’s updated restaurant prototype design and fresh, new menu.

First Watch Acquires Egg & I In Historic Breakfast Merger

 First Watch Restaurants Inc., announced today that it has acquired 114-unit Centennial, Colorado-based The Egg & I Restaurants. The transaction positions First Watch as the nation’s largest and fastest-growing breakfast, brunch, and lunch restaurant company with 267 restaurants in 26 states and a combined 18 under development in 2015.

First Watch to Open First Colorado Restaurant

First Watch Restaurants announced today it will open its first Colorado location Tuesday, May 26, at 7 a.m. at 100 E. 120th Avenue, unit G-140, in Northglenn’s Webster Lake Promenade. The new restaurant on the southeast corner of I-25 and 120th Avenue is the first of eight planned First Watch restaurants between Fort Collins and Colorado Springs as part of a franchise agreement with Fresh Start Colorado, LLC.

First Watch in Bonita Springs, Florida, Relocates To Bigger Space

First Watch Restaurants announced the relocation of its decade-old restaurant in Bonita Springs, Florida.The restaurant on S. Tamiami Trail closed after business on April 5 and will reopen April 10, at 22923 Lyden Drive in Estero as one of 45 First Watch restaurants in Florida.

First Watch Opens Second Raleigh, NC, Location

First Watch opened the doors to its newest location in Raleigh’s Triangle Town Center.The opening comes just six months after the first Raleigh First Watch opening on Glenwood Avenue. The new First Watch is the second of five planned locations in the Raleigh-Durham market as part of a franchise agreement with VIM Holdings.

First Watch Expands Juice Bar With Spring Menu

First Watch launched its limited-time spring 2015 seasonal menu nationwide.Like all the traditional First Watch favorites, the spring menu uses locally grown ingredients while introducing new flavors to celebrate springtime.

Local Partners Open First Watch in Louisville

 Local restauranteur Tom Longshore and his partners Gary Holland and Ron Rosen opened Louisville, Kentucky's first First Watch restaurant.The restaurant, founded in 1983, features traditional breakfast, brunch, and lunch favorites alongside fresh recipes made with ingredients such as cage-free eggs, house-made granola and salsa, house-roasted vegetables, and 100 percent fresh-squeezed orange juice.

First Watch Acquires Nashville’s Bread & Company

First Watch Restaurants, Inc., the breakfast, brunch, and lunch concept, announced it has acquired Nashville-based Bread & Company, including the two restaurants operating in Green Hills and West End, as well as all recipes, marks, and intellectual property.

First Watch Offers Limited-Time Dishes to Fall For

First Watch today unveiled its limited-time fall menu. The daytime café’s seasonal dishes, like the favorite Pumpkin Pancake Breakfast and the new Harvest Hash, incorporate ingredients like natural pumpkin purée and real sweet potatoes while eschewing synthetic flavors.