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Former El Pollo Loco CMO Joins Friendly's as Chief Branding Officer

FIC Restaurants, Inc. announced the appointment of Ed Valle as its chief branding officer. Valle, who has over 20 years of experience in restaurants, consumer packaged goods, and brand marketing at both the national and global level, is excited to bring his insight to the Friendly’s executive team.

Friendly’s Taps Ex-Boston Market Leader as Interim CEO

FIC Restaurants, the operator of Friendly’s, named industry veteran George Michel its interim chief executive officer, the company announced Thursday. Michel replaces former Panera Bread executive John Maguire, who is leaving the chain after six years to accept another job in the restaurant industry.

Friendly’s Adding Two New Items to the Menu

Beginning February 20, Friendly’s will introduce two delicious, all-new menu items: Stuffed French Toast and a Chicken Bacon Ranch Sandwich.For breakfast lovers, Friendly’s Stuffed French Toast ($7.

For First Time, Friendly’s Introducing Bottomless Pancakes

Friendly’s, the operator of over 260 restaurants in 14 states, introduced Bottomless Pancakes to its breakfast menu for the first time in the brand’s 81-year history.Additionally, Friendly’s restaurants will continue to serve families an exceptional morning value by permanently offering an unbeatable 50 percent Off Breakfast deal at each restaurant location, available Monday through Friday during regular breakfast hours.

Friendly's Partners with Boys & Girls Clubs of America

FIC Restaurants, Inc. (Friendly’s restaurants) and Boys & Girls Clubs of America are teaming up to provide children at Boys & Girls Clubs in communities across the country with an engaging experience where they feel safe, are supported by caring adults, and have access to impactful programs.

Friendly's Announces Executive Promotions

Friendly’s Ice Cream LLC,  the operator of Friendly’s restaurants and a manufacturer of ice cream products distributed in more than 8,000 retail outlets, has announced several promotions.

Friendly’s Appoints Pat Hickey to CFO

Friendly's Ice Cream, LLC announces that Patrick (Pat) Hickey has joined the restaurant and ice cream company as its chief financial officer, effective April 23.According to Jim Parrish, executive vice president, chief operating officer and interim CEO of Friendly's, Hickey brings to his new position a vast amount of experience from several industry sectors, including the airline industry, where he held roles with increasing levels of responsibility at Northwest Airlines, US Air, and American Airlines before taking a position in financial planning and analysis at Staples.

Full Serves Lead New Kids Meal Initiative

It wasn’t Bring Your Child to Work Day, but that’s certainly what it felt like at the launch of the National Restaurant Association’s new healthy kids menu initiative “Kids LiveWell” in Washington, D.