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Friendly’s Launches New ‘Deliciously Fun’ Ad Campaign

Friendly’s restaurants announced the debut of a new brand campaign dubbed “Deliciously Fun,” which puts the focus squarely on craveable new menu items as well as its heroic shakes and ice cream that have helped define the Friendly’s experience.

Friendly’s Launches New Summer Menu, Including Lobster Roll

Friendly’s announced the launch of a new menu geared toward the spring and summer seasons—utilizing fresh and delicious ingredients such as avocado, lobster, and more. To celebrate, Friendly’s invites consumers to participate in a challenge, where those who can finish two of its new items—the Candy Blast Monster Shake and Triple Decker Bacon Cheeseburger—in one sitting, walk away with a free T-shirt.

For First Time, Friendly’s Introducing Bottomless Pancakes

Friendly’s, the operator of over 260 restaurants in 14 states, introduced Bottomless Pancakes to its breakfast menu for the first time in the brand’s 81-year history.Additionally, Friendly’s restaurants will continue to serve families an exceptional morning value by permanently offering an unbeatable 50 percent Off Breakfast deal at each restaurant location, available Monday through Friday during regular breakfast hours.

Friendly's Partners with Boys & Girls Clubs of America

FIC Restaurants, Inc. (Friendly’s restaurants) and Boys & Girls Clubs of America are teaming up to provide children at Boys & Girls Clubs in communities across the country with an engaging experience where they feel safe, are supported by caring adults, and have access to impactful programs.

Friendly's Announces Executive Promotions

Friendly’s Ice Cream LLC,  the operator of Friendly’s restaurants and a manufacturer of ice cream products distributed in more than 8,000 retail outlets, has announced several promotions.

Friendly’s Appoints Pat Hickey to CFO

Friendly's Ice Cream, LLC announces that Patrick (Pat) Hickey has joined the restaurant and ice cream company as its chief financial officer, effective April 23.According to Jim Parrish, executive vice president, chief operating officer and interim CEO of Friendly's, Hickey brings to his new position a vast amount of experience from several industry sectors, including the airline industry, where he held roles with increasing levels of responsibility at Northwest Airlines, US Air, and American Airlines before taking a position in financial planning and analysis at Staples.