IHOP or IHOb: Brilliant or blunder? From Wendy’s and White Castle roasting the brand to Fast Company naming IHOP’s spot a top 5 ad of the week, there’s no denying this simple fact, no matter where you stand: IHOP got people talking.
By IHOP’s projections heading into the weekend, more than 30,000 people took to social media to guess why the chain was flipping the last letter in its name upside down (literally). At last we have our answer.
IHOP set off a social media firestorm June 4 when it posted to Twitter and Facebook that The International House of Pancakes was becoming the International House of …The Dine Brands chain isn’t saying until June 11.
Dine Brands hasn’t shied from sharing its long-term plans to fix what ails Applebee’s and IHOP. These broad customer-facing and executive changes, the company hopes, will allow the nation’s largest casual-dining chain to return to growth by the end of 2019.
Another Choice Hotels executive is joining the Dine Brands team. The parent company of Applebee’s and IHOP announced late Monday (May 7) the appointment of Thomas Song as chief financial officer, effective May 29.
IHOP Restaurants unveiled its newest limited-time French toast innovation Monday in partnership with iconic King's Hawaiian sweet bread. The unexpected pairing puts a tropical spin on the breakfast favorite by taking the fluffy sweet rolls that are beloved around the world, dipping them in vanilla batter, and grilling them until golden brown.
The leaders of Applebee’s and IHOP will be the first to admit the company’s challenges can’t be solved with a name change. DineEquity Inc. is now Dine Brands Global, Inc. The switch was, in some ways, the visible manifestation of changes that have been churning for months—fixes necessary to reroute the largest casual dining brands in America.
IHOP Restaurants Monday announced the launch of the "IHOP for a Year" giveaway where one lucky, pancake-loving guest will nab the ultimate prize—daily breakfast for free at IHOP for a year. For a chance to win, guests simply need to download the IHOP Mobile App, which launched earlier this year, and track their progress in trying the newest line-up of globally-inspired pancakes by uploading a photo.
IHOP Restaurants announced the debut of PancakeWear by IHOP, a limited-edition clothing collection inspired by a love of all things breakfast. The colorful, one-of-a-kind lineup features adult- and child-sized one pieces and lounge pants as well as socks.
For IHOP, its plans and hopes for the future of the brand might be contained in a plain, yet streamlined, little box. As unremarkable as it may sound, the company’s new to-go carrier embodies two of its most robust initiatives: take-out/delivery and combination meals.
IHOP Restaurants announced the date for its 13th annual IHOP National Pancake Day event, the centerpiece of the all-day breakfast leader's 60 Days of Giving campaign. As the brand's signature philanthropic event, IHOP National Pancake Day and all related activities directly benefit charities dedicated to finding cures and eradicating life-threatening diseases that affect children and families, including Children's Miracle Network Hospitals, The Leukemia & Lymphoma Society, and Shriners Hospitals for Children.
Six decades of consumer reverence couldn’t hide the fact IHOP was falling into an advertising rut. The DineEquity brand was becoming wallpaper, as chief marketing officer Brad Haley puts it. “I always say: the biggest crime you can commit is to be invisible.
To kick off its year-long milestone celebration, IHOP is rewarding its loyal guests by bringing back its most requested promotion: endless stacks of its world-famous buttermilk pancakes—for just $3.99.
In celebration of Tuesday’s National French Toast Day, IHOP Restaurants is unveiling new Cheesecake Stuffed French Toast, a limited time lineup that pairs buttery, Brioche French Toast with creamy cheesecake and seasonally-inspired toppings available in three delectable flavors: OREO Cookies and Cream, Toffee Apple Cheesecake, and Strawberry Cheesecake.