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SPLENDA Yellow Packets Return to IHOP and Applebee’s Restaurants

The iconic IHOP and Applebee’s restaurants and Heartland Food Products Group (Heartland FPG), maker of America’s number one sweetener asked for by name, have announced an amicable resolution of their differences that will bring SPLENDA Brand made-in-America sweetener to IHOP and Applebee’s guests in U.

IHOP Creates a Pumpkin Beer Inspired by Pancakes

On Monday, IHOP announced the release of IHOPS Pumpkin Pancake Stout, a limited-edition, fall-inspired craft beer brewed by Keegan Ales that pairs the flavor of pumpkin and seasonal spices with IHOP's World Famous Buttermilk pancakes into a rich, smooth stout.

IHOP Giving Away Side of Pancakes on National Cheeseburger Day

To celebrate National Cheeseburger Day on Tuesday, IHOP is inviting guests to indulge in the perfect combination of sweet and savory menu items by giving away a free side of its Buttermilk pancakes or limited-time Pumpkin Spice pancakes with the purchase any IHOP Ultimate Steakburger.

Is IHOP Still Riding the IHOb Wave?

It’s a pretty ironclad fact that IHOP’s IHOb stunt was an effective short-term promotion. It quadrupled burger sales and drove the chain’s dinner daypart sales mix by 200 basis points during the first three weeks of the Ultimate Steakburger launch.

Did IHOP's IHOb Campaign Drive Sales? The Results Are In

Let’s face it. Love or hate IHOP’s IHOb campaign, we all want to know how it fared. Dine Brands’ second-quarter review was the first chance to really get a handle on some of the concrete data behind one of the most buzzed-about promotions in recent history.

IHOP Delivery Goes National with DoorDash

IHOP took a “critical step” in its off-premises expansion Tuesday. In the latest news in what’s been an eventful 60th year in business, the Dine Brands chain announced the rollout of its first, and largest, national delivery program to date.

IHOP is IHOP Again, Leaving IHOb (But Not Burgers) Behind

The IHOb experiment is over. IHOP officially flipped its name back to the traditional moniker Monday (July 9), nearly a month removed from its social-media busting June 11 announcement. IHOP took to Twitter and Facebook again to break the news, saying on Facebook: "We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday.

IHOP to Expand in South America for First Time

Dine Brands International announced that it will bring the IHOP restaurant brand to South America for the first time through an agreement with new franchisee Percapitals S.A.C. to open 25 restaurants in Peru in the next 10 years.

IHOP is Now IHOb, and Burgers are the Reason Why

By IHOP’s projections heading into the weekend, more than 30,000 people took to social media to guess why the chain was flipping the last letter in its name upside down (literally). At last we have our answer.

IHOP is Changing its Name to IHOb. Really?

IHOP set off a social media firestorm June 4 when it posted to Twitter and Facebook that The International House of Pancakes was becoming the International House of …The Dine Brands chain isn’t saying until June 11.

Applebee's, IHOP Owner Could Soon Add Fast-Casual Brand, CEO Says

Dine Brands hasn’t shied from sharing its long-term plans to fix what ails Applebee’s and IHOP. These broad customer-facing and executive changes, the company hopes, will allow the nation’s largest casual-dining chain to return to growth by the end of 2019.

IHOP Unveils King’s Hawaiian French Toast Nationwide

IHOP Restaurants unveiled its newest limited-time French toast innovation Monday in partnership with iconic King's Hawaiian sweet bread. The unexpected pairing puts a tropical spin on the breakfast favorite by taking the fluffy sweet rolls that are beloved around the world, dipping them in vanilla batter, and grilling them until golden brown.

Can Applebee's and IHOP Return to Casual Dining's Summit?

The leaders of Applebee’s and IHOP will be the first to admit the company’s challenges can’t be solved with a name change. DineEquity Inc. is now Dine Brands Global, Inc. The switch was, in some ways, the visible manifestation of changes that have been churning for months—fixes necessary to reroute the largest casual dining brands in America.