The leaders of Applebee’s and IHOP will be the first to admit the company’s challenges can’t be solved with a name change. DineEquity Inc. is now Dine Brands Global, Inc. The switch was, in some ways, the visible manifestation of changes that have been churning for months—fixes necessary to reroute the largest casual dining brands in America.
IHOP Restaurants Monday announced the launch of the "IHOP for a Year" giveaway where one lucky, pancake-loving guest will nab the ultimate prize—daily breakfast for free at IHOP for a year. For a chance to win, guests simply need to download the IHOP Mobile App, which launched earlier this year, and track their progress in trying the newest line-up of globally-inspired pancakes by uploading a photo.
IHOP Restaurants announced the debut of PancakeWear by IHOP, a limited-edition clothing collection inspired by a love of all things breakfast. The colorful, one-of-a-kind lineup features adult- and child-sized one pieces and lounge pants as well as socks.
For IHOP, its plans and hopes for the future of the brand might be contained in a plain, yet streamlined, little box. As unremarkable as it may sound, the company’s new to-go carrier embodies two of its most robust initiatives: take-out/delivery and combination meals.
IHOP Restaurants announced the date for its 13th annual IHOP National Pancake Day event, the centerpiece of the all-day breakfast leader's 60 Days of Giving campaign. As the brand's signature philanthropic event, IHOP National Pancake Day and all related activities directly benefit charities dedicated to finding cures and eradicating life-threatening diseases that affect children and families, including Children's Miracle Network Hospitals, The Leukemia & Lymphoma Society, and Shriners Hospitals for Children.
Six decades of consumer reverence couldn’t hide the fact IHOP was falling into an advertising rut. The DineEquity brand was becoming wallpaper, as chief marketing officer Brad Haley puts it. “I always say: the biggest crime you can commit is to be invisible.
To kick off its year-long milestone celebration, IHOP is rewarding its loyal guests by bringing back its most requested promotion: endless stacks of its world-famous buttermilk pancakes—for just $3.99.
In celebration of Tuesday’s National French Toast Day, IHOP Restaurants is unveiling new Cheesecake Stuffed French Toast, a limited time lineup that pairs buttery, Brioche French Toast with creamy cheesecake and seasonally-inspired toppings available in three delectable flavors: OREO Cookies and Cream, Toffee Apple Cheesecake, and Strawberry Cheesecake.
IHOP Restaurants is the latest full-service brand to launch carryout nationwide. On Thursday, the casual breakfast chain announced that it is expanding its IHOP ‘N GO platform to create convenient take out options for guests across the country.
On November 10, participating IHOP restaurants will celebrate Veterans Day by thanking retired and active duty military members for their service with a free stack of three Red, White & Blue pancakes or a Red, White & Blue pancake combo (depending on franchised location offer) between 7 AM and 7 PM at participating IHOP restaurants nationwide.
IHOP Restaurants is partnering with Children of Fallen Patriots Foundation (CFPF), an organization that provides college scholarships and educational counseling to military children who have lost a parent in the line of duty.
The evolution of IHOP continued Wednesday with the DineEquity brand’s first opening of a post-security Airport location at the Dallas Fort Worth International Airport in Terminal E. IHOP is in the midst of its most extensive remodel program in the company’s nearly 60-year history, a roughly $200 million initiative that expects to refresh about 1,000 units across the country by the end of 2018.
On Halloween, IHOP Restaurants is bringing back its spooky yearly treat for the youngest guests—Scary Face Pancakes will be free to children ages 12 and under from 7:00 a.m. to 10:00 p.m. on Tuesday, October 31, at participating IHOP locations nationwide.
IHOP Restaurants introduced Latte Lover's Pancakes Monday, the newest limited time pancake lineup, infused with the indulgent flavors that are often found in the most popular coffee beverages. IHOP drew inspiration from the traditional, craveable flavors of the gourmet morning beverage, such as salted caramel, mocha, vanilla and pumpkin spice, to create an elevated offering sure to awaken the taste buds no matter the time of day.