It used to be that providing great food and great service was enough to keep diners coming back. But today, two factors combine to make it more challenging to hang onto guests: Consumers have more restaurant choices than ever, and the sagging economy means people are much choosier about where they dine.
There’s a sizzle in the air these days. Steakhouses are stealing the spotlight with fired-up earnings reports, expansions and hot new menu items that are stoking consumer appetites. They’re even taking over reality television as chefs compete on the current season of Gordon Ramsay’s “Hell’s Kitchen” to win the head chef position at BLT Steak.