Roy Rogers

Roy Rogers Appoints Director of Marketing

The Plamondon Companies announced today that Melanie Dyer has joined the firm as the director of marketing for Roy Rogers Restaurants. Dyer will oversee all marketing and communications for the 49 company and franchised units located in seven states.

Roy Rogers: First Full Serve With Coke Freestyle

Long-time Coca-Cola customer Roy Rogers Restaurants became the first full-serve restaurant to offer the Coca-Cola Company’s new proprietary fountain dispenser, in its Leesburg, Virginia, location.

Roy Rogers Updates Brand Management Strategy

Roy Rogers restaurants today announced it has selected Brandstand Group, a brand positioning, management, and communications strategy firm for the restaurant industry, as its brand strategy and marketing agency of record.