100,000 Applebee's Tables Get Tech Treatment
DineEquity announces that Applebee's will redefine and enhance the guest experience through the installation of 100,000 E la Carte Presto tablets, powered by
DineEquity, franchisor of Applebee's and IHOP restaurants, announced the relationship with an aggressive schedule for 2014 installation throughout the Applebee's system. The tablets, which enable guests to add to their orders, pay and play games from their seats, will also be considered for introduction at IHOP locations.
"Let's face it, everyone who has ever been to a restaurant has been frustrated by waiting for their check," says Applebee's president
In the pilot program, the Presto tablets not only significantly reduced transaction times for guests, but also provided them a better overall experience, based on their feedback. By simplifying the transaction process and allowing guests to control the timing, team members were able to provide better service and more attention to guest needs throughout the dining experience, rather than focusing on delivering a check.
"We started developing the Presto tablet concept at
The Presto tablet, powered by
Initially, the tablets will provide guests the ability to pay at their table, add additional drinks, desserts and other menu items to their order, and a selection of games. During the next 18 months, enhanced functionality, such as video streaming, music, additional games, social media interaction with Applebee's active
"E la Carte designed Presto specifically for restaurants, creating both a best-of-breed tablet platform for operators and a fun, easy-to-use experience for guests." says
Presto tablets will continue to be available in pilot program markets while installation rolls out nationwide. As dates and markets are finalized, information regarding availability in specific areas will be available at www.applebees.com.