HMC Unveils Restaurant Booking Platform | Food Newsfeed
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HMC Unveils Restaurant Booking Platform

July 10, 2014 Industry News
Industry News

Hospitality Marketing Concepts (HMC), a provider of outsourced CRM-driven database management and loyalty marketing programs for premium hotel organizations, announced the rollout of Table Concierge, a multi-channel mobile app and website restaurant booking platform. Table Concierge provides a streamlined way to find and book reservations at HMC partners' hotel restaurants.

Table Concierge is a white-labeled, fully customizable mobile app and website platform that allows HMC loyalty program partner hotels to align the application precisely with their brand. The restaurant booking platform connects members and non-members to HMC's partner hotels' restaurants, enabling users to instantly book a table. 

The app enhances hotels' digital relationship with members by providing timely and relevant promotions. Paired with HMC's proprietary mobile digital voucher distribution system, the Table Concierge app is expected to significantly increase both frequency of member patronage and loyalty.

Available on smartphones for both iPhone and Android, Table Concierge is also a web-based booking platform for HMC's membership programs and partner hotels' third-party websites, and can be integrated as an element of the hotels' own mobile application. Additionally, Table Concierge offers a table management module to further streamline restaurant operations. 

And, unlike other less mature solutions in the market, Table Concierge draws upon HMC's long-term hotel expertise to provide seamless booking connectivity to many diverse systems, such as Micros POS, which results in a greatly simplified workload for hotel restaurant staff.

"The launch of Table Concierge reflects HMC's continued focus on digital innovation. We strive to bring the latest technological conveniences to our loyal guests and encourage them to enjoy more of what our hotels offer," says Mokhtar Ramadan, CEO of HMC. "We're thrilled to be engaging our members in such an innovative way with Table Concierge. The restaurant booking platform not only allows us to provide an exciting experience for users and hotels, but also allows hotels to drive incremental revenue to complement their HMC-managed loyalty programs."

Members using Table Concierge will gain preferred access to special offers and can find restaurants searching by location, date, time, or party size in real-time. Searches can be narrowed by price, distance, hotel name, attire, or cuisine to ensure a member always finds the right restaurant and offer at the right time. Once a restaurant is chosen, users can immediately book a reservation.

Table Concierge is the second mobile application produced by HMC in six months. Earlier this year, HMC announced the launch of its first mobile app designed to fully enhance members' digital relationships with its client hotels. HMC's mobile app can be branded to any hotel loyalty program and ingeniously combines the ease of paperless vouchers and coupons with the proven marketing power of real-time promotions.

HMC provides a variety of loyalty products including: paid membership loyalty programs, traditional points-based loyalty programs, recognition programs, booker's loyalty programs, meetings and incentive platforms, hybrid loyalty programs, food and beverage membership loyalty models, room incentive programs, and corporate incentive programs.

"HMC is the loyalty membership leader because we recognize the value of implementing the latest developments in technology and listening to our members' feedback," says Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. "The future of hospitality is all about engagement. That's why Table Concierge works with our hotel partners to provide them with an effective way to reach guests. We know that hotels who actively engage members enjoy greater revenue growth, increased loyalty memberships, and repeat business year after year. Our program has remained at the forefront of the industry for a reason. We are looking forward to what the future holds for HMC, our members and our partner hotels."

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